Sunsweet Launches New Campaign Encouraging Consumers to Share Tips for Eating Right

Sunsweet launches #IEatRightBecause social media campaign

Jan 12, 2016, 05:03 ET from Sunsweet Growers Inc.

YUBA CITY, Calif., Jan. 12, 2016 /PRNewswire/ -- As we start off the New Year, we often look for fresh approaches to living a healthier life. Sunsweet has embraced this idea by launching the #IEatRightBecause social media campaign in partnership with notable lifestyle experts to inspire consumers to live healthier lives. By submitting a picture, inspirational quote, or words of advice from a family or friend, Sunsweet provides consumers the platform to share their motivation for seeking a healthy lifestyle, all year round. Furthermore, Sunsweet has launched a national advertising campaign that communicates the brand's ongoing commitment to providing products that help consumers feel good with Amaz!n Prunes for  great taste, nutrition and convenience.

Sunsweet Amaz!n Prunes are, "The Feel Good Fruit," and contribute to a healthy diet. Research shows that eating 5 to 6 prunes a day can help maintain bone mineral density in women. In support of bone health and in tandem with the social media campaign, for every post using #IEatRightBecause, Sunsweet will donate $1 to the National Osteoporosis Foundation, an organization dedicated to promoting strong bones and preventing osteoporosis.

"We are thrilled that Sunsweet has generously committed to supporting NOF once again," says Dr. Taylor Wallace, PhD, FACN and Senior Director of Science Policy and Government Relations at the National Osteoporosis Foundation. "Prunes are a nutrition powerhouse. They are naturally fat free, a good source of fiber, potassium, Vitamin K and they support bone health."

One grand prize winner of Sunsweet's #IEatRightBecause campaign will receive $1,500 and an exclusive personal session with a nationally recognized Registered Dietitian Nutritionist, Dawn Jackson Blatner. In addition, there will be weekly and monthly runner-up prizes that include Sunsweet product samples, VIP coupons and a Fitbit Charge HR Wireless Activity Wristband. To enter the contest, submit a photo on the sweepstakes Facebook page or via Twitter using the hashtag #IEatRightBecause. This contest runs through March 31, 2016.

Sunsweet Growers Inc., established in 1917, has more than 95 years of experience and heritage in producing the highest quality dried fruits. The Yuba City, Calif.-based cooperative of 270 growers/members is the worldwide leader in prunes and related products. With today's busy lifestyle, people face many challenges throughout their day to eat right. Sunsweet Amaz!n Prunes, Individually Wrapped Ones, Diced Prunes or even PlumSweets Chocolate Prunes are all designed to fit today's need for healthy and convenient food choices. For more on Sunsweet products, visit

Photo -


SOURCE Sunsweet Growers Inc.