SANTA MONICA, Calif., Dec. 20, 2010 /PRNewswire/ -- TrueCar.com, the authority for online new car pricing, trends and forecasts, has identified the vehicle categories that are the fastest and slowest movers in dealer inventory as we approach the end of the year. This information, based on recent sales data culled by TrueCar.com and presented in the December TrueTrends™ Report, can help consumers who are in market for a new car by letting them know how slowly or quickly a specific model is moving off car lots.
"Trucks and SUVs typically have stronger sales in December because of snowy and icy conditions," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "Consumers should know that since these vehicles are selling well at this time of year, getting their specific SUV or truck could be harder to find at this time."
SUVs dominate the category listings, with four of the top five rankings, all at 45 days or less. The only non-SUV in the top 5 is the minivan category, which moves off lots at an average of 43 days.
Shortest to Longest Days in Inventory, By Category
Average Days in Inventory
Luxury Sport Car
Vehicles that spend the shortest amount of time on dealership lots tend to be in much more demand, giving consumers less leverage in negotiating price. Conversely, vehicles in inventory for a long time provide consumers with the greatest amount of room for negotiation.
Among 2011 models, the Hyundai Elantra is the fastest mover at 4 days, while the Toyota Camry Hybrid typically lasts more than 100 days. Among the 2010 models, the Ford Explorer is the fastest mover at 34 days, while buyers are certain to get a great deal on the Ford Mustang, which stays in inventory for more than 300 days.
Once consumers have identified the best vehicle for them, TrueCar.com's new Best Local Price tool, provides shoppers the Lowest Certified Price, a "no-haggle" upfront price from participating dealers.
For a more comprehensive list of 2010 and 2011 models and their days in inventory, please visit the TrueCar Blog.
TrueCar is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.
About TrueCar Data
TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.
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