Taco Bell® And Xbox Level Up With The Exclusive Xbox One X Platinum Limited Edition Bundle

IRVINE, Calif., Oct. 17, 2018 /PRNewswire/ -- Taco Bell and Xbox have teamed up once again to give fans even more in their $5 Boxes. Beginning tomorrow, Taco Bell's $5 Double Chalupa Box unlocks the chance for fans to win a custom Xbox One X Platinum Limited Edition Bundle only available at Taco Bell. And, exclusive to these limited edition consoles, Xbox has changed its iconic "power on" sound, to Taco Bell's famous "ring" -- music to the ears of any gamer.

"We are excited to partner again with Xbox, but this time on a collaboration that is entirely exclusive to fans of both Xbox and Taco Bell," said Marisa Thalberg, Global Chief Brand Officer at Taco Bell Corp. "It delights us to delight our fans with unique experiences, and what better way in this case than through the best in 'boxes.'" 

The exclusive, platinum console, which for the first time ever will be delivered to winners in as early as 72 hours *, comes packaged with a new Xbox Elite Wireless Controller – White Special Edition and 3 months of Xbox Game Pass and Xbox Live Gold so fans can enjoy 100 great games out of the box. Fans will have the chance to grab the $5 Double Chalupa Box and text in the code for the chance to score one of the bundles awarded every 10 minutes.

The Double Chalupa features an oversized Chalupa shell filled with a double portion of seasoned beef, shredded lettuce, diced tomatoes, a blend of three cheeses, reduced-fat sour cream and nacho cheese sauce. Available in a $5 Box served with your choice of a Double Chalupa or Spicy Double Chalupa, a Crunchy Taco, Cinnamon Twists and a Medium Drink.

"This holiday's games are among the most eagerly awaited in history, and they will play best on Xbox One," said Mike Nichols, chief marketing officer for Gaming at Microsoft.  "Partnering with Taco Bell to offer a new custom Xbox One X will give our shared fans the opportunity to experience those games at their highest quality."

Taco Bell and Xbox first partnered to launch the original Xbox in 2001 and again last fall to debut Xbox One X. For more information, visit www.tacobell.com/xbox.

*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A Purchase will not increase your chances of winning a prize. The Taco Bell® and Xbox Game starts on 10/18/18 at 12:00:00 AM PT and ends on 11/21/18 at 8:59:59 PM PT. Visit www.tacobell.com/xbox/rules for Official Rules for details on how to enter without a purchase and how submit your codes without sending a text message, prize details, restrictions, and terms and conditions of participation. Open only to legal residents of the 50 U.S. states and DC, 18 years or older at time of entry. Void where prohibited. By texting the short code you are providing your signed consent to receive approx. 20 autodialed text messages related to the promotion. Consent to receive text messages is not required or a condition of any purchase. Msg & Data rates may apply for each text message sent and received. To cancel, send STOP to 72823 (confirmation text will be sent). For help, send HELP to 72823. Check wireless plan for details. A potential winner will be notified on average approx. every 10 minutes during the promotion. Sponsors: Taco Bell Corp., Irvine, CA, and Microsoft Corp., Redmond, WA.

About Taco Bell Corp.
For information about Taco Bell, visit www.tacobell.com/news or find us on social media. Like: Facebook.com/tacobell -- Follow: @TacoBell (Twitter), tacobell (Instagram) and tacobell (Snapchat) -- Subscribe: YouTube.com/tacobell – Explore: ta.co

Matt Prince – Taco Bell Corp.
[email protected]
949-863-4367

Emily Erskine – Edelman
[email protected]
323-202-1021

SOURCE Taco Bell Corp.

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