Taco Bell® Ignites "the Great Crispy Chicken Sandwich Taco Debate" With The Nationwide Debut Of The Crispy Chicken Sandwich Taco
Is it a sandwich or a taco? Taco Bell delivers the best of both worlds
IRVINE, Calif., Aug. 26, 2021 /PRNewswire/ -- Beginning Sept. 2, Taco Bell's long-awaited Crispy Chicken Sandwich Taco will be available nationwide at participating locations for a limited time. Not quite a sandwich, not quite a taco, it doesn't have to explain itself to be delicious. After locally testing earlier this year in Nashville, TN and Charlotte, NC to much success, the test kitchen masterminds knew it was time to go nationwide. Fans can also get their cravings met with early access on Aug. 30 during Happier Hour® via the Taco Bell app*.
Fluffy like a sandwich, but folded like a taco, the Crispy Chicken Sandwich Taco is the latest from the masterminds in menu item mashups. Taco Bell is no stranger to the world of crispy chicken after introducing fan-favorites like the Crispy Chicken Chickstar, Naked Chicken Chips and the Naked Chicken Chalupa which flipped the script on traditional chicken menu items.
Whether the Crispy Chicken Sandwich Taco is a taco or a sandwich might just be the greatest debate of recent time, which is why Taco Bell has enlisted some of the brightest minds in the country to help fans tackle it. That's right, on Sept. 4 Taco Bell will use two real college debate teams from the University of Georgia and Clemson University to go head-to-head in the name of 'Team it's a Sandwich' and 'Team it's a Taco'. "The Great Crispy Chicken Sandwich Taco Debate" will air on Saturday, Sept. 4 during the Georgia vs Clemson primetime college football game on ABC (7:30 p.m. ET), via a :60 and three :30 ad spots.
"Our new crispy chicken innovation is far from the average chicken sandwich, and we're certain it will get a spicy reaction from sandwich and taco fans alike," said Liz Matthews, Taco Bell's Global Chief Food Innovation Officer. "Even the masterminds from our test kitchen couldn't decide if it was more taco or sandwich, which is why we're excited to bring in the debate team experts to have some fun."
The Crispy Chicken Sandwich Taco features all-white meat crispy chicken marinated in jalapeño buttermilk, seasoned with bold Mexican spices and rolled in a crunchy tortilla chip coating. It's served on a warm soft flatbread shaped in an iconic taco form and flavored with Taco Bell's signature creamy chipotle sauce. Enjoy it Regular or Spicy with crunchy jalapeño slices for those who want an extra kick.
Fans can find it a la carte for $2.49**, Buy 2 for $4.49** or in a Crispy Chicken Sandwich Box for $5.49** which includes a Beefy 5-layer Burrito, Crunchy Taco and medium fountain drink.
*Available early to Taco Bell Rewards members only on the app during Happier Hour® 2-5pm local time from 8/30-9/1. At participating locations for a limited time. Taco Bell Rewards
program is available at participating U.S. locations and subject to terms and conditions. Excludes delivery orders.
**At participating U.S. locations for a limited time only. While supplies last. Drinks exclude freezes. Contact local restaurant for prices, hours and participation, which vary. Tax extra.
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Matt Prince – Taco Bell Corp.
[email protected]
Tyler Mahoney – Edelman
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SOURCE Taco Bell Corp.
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