TakeUp Launches "Independent Tuesday": A Movement to Celebrate the Heart and Soul of Hospitality

Inspired by "Small Business Saturday," TakeUp's new initiative urges travelers to "book independent" this Travel Tuesday and support authentic, independently-owned stays.

WESTFIELD, Ohio, Nov. 18, 2025 /PRNewswire/ -- On Travel Tuesday 2025 (December 2nd), AI-powered revenue optimization leader TakeUp will ask travelers to skip the experience of soulless hotel chains and celebrate the true heart of hospitality: independently owned hotels, inns, and retreats. The company today announced "Independent Tuesday," a movement inspired by the spirit of Small Business Saturday and designed to rally travelers around booking with independent properties that embody genuine care, creativity, and connection.

To help launch the movement, TakeUp is giving away a 3-night stay at any of its independent hotel partners across the United States. Travelers can enter for a chance to win and choose their own experience — maybe it's an adobe-style retreat in Santa Fe, New Mexico, a coastal castle in Cannon Beach, Oregon, or a cozy lakeside hideaway on Lake Tripp in Maine.

At a time when "fauxtiques" — boutique-style hotels quietly owned by major corporations — are blurring the lines between authentic and manufactured charm, Independent Tuesday aims to put the spotlight back where it belongs: on the real independents. These are the family-run inns, boutique hotels, B&Bs, and glamping retreats that define local character and deliver the kind of guest experience no brand playbook can replicate.

"Let's be real: the big brands are trying to copy the vibe of independents without doing the work," said Bobby Marhamat, CEO of TakeUp. "Independent hotels don't just offer a bed. They offer soul, story, and service that can't be mass produced. Independent Tuesday is our line in the sand. It's time we all stand up for the hotels who are doing hospitality the right way."

Wherever the journey leads, Independent Tuesday invites travelers to book with soul and to make this year's Travel Tuesday a celebration of the stays that make travel truly special.

How to Enter the Giveaway

• Follow @takeupforhospitality on Facebook or Instagram
• Comment on the Independent Tuesday giveaway post and tag your favorite independent hotel
• Bonus entry: Share to stories

Each qualifying post counts as one entry. One winner will be selected at random and announced the following week. Read the Official Sweepstakes Rules.

How to Join the Movement

• Book Independent: Choose a stay at an independently owned hotel, inn, or retreat.
  
  
• Spread the Word: Share your post with #IndependentTuesday and amplify the independent hospitality message.
  
  
• Follow Along: Discover stories, property spotlights, official sweepstakes rules, and the spirit of Independent Tuesday at TakeUp.ai/Independent-Tuesday.

About TakeUp
TakeUp is the AI-powered revenue optimization partner for independent stays. Purpose-built for properties without data science teams or big-brand budgets, TakeUp stands apart by pairing enterprise-grade AI with dedicated revenue experts, driving an average 20% revenue increase and saving operators up to 15 hours a week on manual pricing. Founded in 2022, TakeUp's mission is to give independent stays powerful, approachable tools to help them compete and win in a fast-moving market.

TakeUp Media Contact:
Escalate PR for TakeUp
[email protected]
(617) 240-1516

SOURCE TakeUp