TCO Empowers Bilingual Agents to Better Support Underserved Communities through Integrity Partnership

Multicultural agency focused on helping agents build service-driven careers will advance mission using
Integrity's best-in-class technology, resources and support systems

DALLAS  , July 22, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with The Chosen Ones ("TCO"), an independent marketing organization based in Bakersfield, California, and led by Erika and Ricardo Aguilar. Financial details of the partnership were not disclosed.

Driven by a deep commitment to serve, TCO provides guidance to people in diverse communities to help them maximize their opportunities. The firm's compassionate, bilingual agents reflect the hardworking multicultural populations they serve, offering access to life insurance, annuities and retirement planning. Founders Erika and Ricardo Aguilar act as true partners to their agents by emphasizing personal growth alongside professional development. TCO has a mentorship program that empowers women to forge a leadership path in the insurance industry and contribute to their communities. The agency also works to support underserved families in the Bakersfield area by donating laptops, supplies and basic necessities to local schools.

"Ricardo and Erika show their agents and clients every day that selfless service is the pathway to fulfillment, growth and success," said Bryan W. Adams, Co-Founder and CEO of Integrity. "Their inspiring work is elevating diverse communities and helping more Americans confidently navigate the challenges and opportunities life brings. Integrity's AI and agent-focused platforms will allow the entire TCO team to keep building on the incredible momentum they've already created. Our full-stack technology, products and support are built to help agents expand their reach and serve client needs more holistically. We're honored to welcome TCO to the Integrity family and look forward to expanding their impact together."

"Integrity's mission aligns with our commitment of helping people from all walks of life," said Ricardo Aguilar, Founder of TCO. "The Integrity leadership team fully supports our vision of creating a path for agents to become leaders and in doing all we can to reach underserved neighborhoods. Integrity's state-of-the-art technology streamlines our operations, so we gain additional bandwidth to more efficiently connect with those in need. We also gain access to world-class business insights and outstanding resources we wouldn't have on our own, which is already increasing the number of people we can effectively serve. TCO is proud to partner with Integrity, and we look forward to embracing new opportunities together."

"Our mission is to help others rise, and a key part of that is helping agents transform into confident, fulfilled leaders who help families build legacies and financial independence," said Erika Aguilar, Founder of TCO. "From our first meeting with Integrity, we knew they shared our mission. Integrity's world-class technology and systems are already making a difference for our agents in helping them deliver the right coverage for our clients. Integrity also offers phenomenal opportunities for women to connect, grow and lead, which I'm proud to now contribute to. We've always believed our purpose at TCO is to make a difference in the world, and we're thrilled to see that goal become an even greater reality as part of the Integrity family."

TCO will amplify its service commitment by utilizing Integrity's revolutionary technology to help diverse communities connect with life-changing products. Integrity's full-stack platform transforms agent workflows by offering instantaneous leads across any demographic category, streamlined quoting and enrollment, and simplified policy management. These capabilities seamlessly integrate with Ask Integrity^®, an AI-enabled and voice-activated digital assistant that builds client relationships through in-the-moment prompts, coverage recommendations and policy lifecycle reminders. An Integrity partnership also offers agencies unparalleled access to thoughtful leadership guidance, actionable data and analytics, and ongoing innovation.

TCO and Integrity are united in their mission to serve consumers from diverse communities and backgrounds. Integrity's partner network has brought together experienced industry leaders from top-tier insurance and financial companies who are focused on better integrating life, health and wealth protection and planning. These visionaries are creating holistic products and solutions that humanize insurance and financial services and processes, while helping millions of Americans plan for the good days ahead.

For more information about TCO's decision to partner with Integrity, view a video at www.integrity.com/TCO.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About TCO
Headquartered in Bakersfield, California, TCO is a diverse, faith-based agency dedicated to transforming lives through leadership, opportunity and service. The organization empowers its large and growing network of agents to build lasting businesses and fulfilling careers in a positive, values-driven environment. Rooted in Central California's agricultural and labor communities, TCO provides clients with multilingual, hands-on support. The forward-thinking agency is deeply committed to female empowerment and giving back to underserved families and individuals.

SOURCE Integrity Marketing Group, LLC