The market structure is expected to remain fragmented during the forecast period. Vendors operating in the market are adopting various marketing and growth strategies such as competitive pricing to compete in the market.
BMS Enterprises, Dame Products LLC, FUN FACTORY GmbH, J Sainsbury Plc, JIMMYJANE, LELOi AB, Minna Life Inc., Mr. Wills House of Thrills, Tantus Inc., and TENGA Co. are some of the few key vendors of this market. Vendors are competing to maintain their market position in the market. To succeed in this market, vendors must focus on providing female sex toys at competitive prices.
Vendors are also trying to expand their market presence and strengthen their product portfolio by entering partnerships and launching new and innovative products.
For instance, In May 2021, J Sainsbury Plc partnered with the Black British Network to drive change and address racial injustice and inequality within society.
View more about the market's vendor landscape highlights with a comprehensive list of vendors and their offerings.
Key Market Segmentation
Segmentation by Geography:
43% of the market's growth will originate from APAC during the forecast period
China and Japan are the key markets for female sex toys in APAC.
Segmentation by Distribution Channel:
Retail outlets and specialty stores:
The female sex toys market share growth by the retail outlets and specialty stores segment will be significant during the forecast period.
Retail outlets and specialty stores are expected to account for the maximum number of female sex toys sales in the market over the forecast period.
Latest Trends, Driving the Global Female Sex Toys Market
Female sex toys Market Driver:
An increasing number of product launches:
The key factor driving growth in the global female sex toys market is the increasing number of product launches. Vendors that operate in the market are trying to attract customers by introducing new variants of female sex toys. Vendors are also trying to increase the sales of female sex toys by expanding their product portfolio to gain market share by increasing sales. The availability of new variants of female sex toys will encourage customers to purchase them and help vendors increase sales, which, in turn, will drive the growth of the global female sex toys market.
Female Sex Toys Market Trend:
Preference for customized female sex toys:
The growing preference for customized female sex toys is another major factor supporting the female sex toys market share growth. Vendors that operate in the global female sex toys market have started offering customized and custom-made products to end-users due to their expectations related to the performance and durability of female sex toys and their need for various functions.
Find additional information about various other market drivers & Trends mentioned in our FREE sample report.
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Female Sex Toys Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of almost 13%
Market growth 2021-2025
USD 15.71 billion
YoY growth (%)
APAC, Europe, North America, South America, and MEA
Performing market contribution
APAC at 43%
Key consumer countries
US, China, Japan, Germany, and UK
Leading companies, competitive strategies, consumer engagement scope
BMS Enterprises, Dame Products LLC, FUN FACTORY GmbH, J Sainsbury Plc, JIMMYJANE, LELOi AB, Minna Life Inc., Mr. Wills House of Thrills, Tantus Inc., and TENGA Co. Ltd.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.
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