Technavio's Pharma E-commerce Market in Europe|Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

Vendor Landscape

The market structure is expected to remain fragmented during the forecast period. Vendors are deploying different organic and inorganic growth strategies to compete in the market.

apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., and Zur Rose Group AG among others are some of the few key vendors competing to maintain their market position in the market.

Various players in the market are engaging in strategies such as launching differentiated products and expanding their reach in the pharmaceutical industry. For instance, SHOP APOTHEKE EUROPE NV  generates its revenue by offerings medications and pharma-related BPC products in different countries of Europe. Walgreens Boots Alliance Inc. offers Alliance Healthcare pharmaceutical wholesaling and distribution businesses and an equity method investment in AmerisourceBergen.

View more about the market's vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

• Segmentation by Product: 
• Rx: 
• The Rx segment in the pharma e-commerce market in Europe is expected to have significant growth during the forecast period. Rx is referred to be as prescribed drugs.
• The growth in the older aged population due to improved life expectancy of the people is one of the key reasons for the pharma e-commerce market share growth in Europe. In addition, people are benefitted from the convenience of ordering medicines from their homes comfortably through e-commerce. Moreover, the rise in luxuries in emerging markets like Austria, France, and Spain is also boosting the Rx market. Also, the increasing penetration of online vendors in these emerging countries is driving the awareness among the consumers about the availability of Rx medicines through e-commerce platforms.
• OTC

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Regional Market Outlook

The Rest of Europe will contribute to 45% of the market growth during the forecast period. The growth of this region is because these regions have late adopted pharma e-commerce which is leading to high awareness and an increase in adoption for a longer period.

Apart from regions, if we look at the country-wise market growth, UK and Germany will contribute to the highest market growth. The factors driving growth in these regions are the increase in the number of vendors entering the market due to fewer regulations in the market.

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Latest Trends, Driving the Pharma e-commerce market in Europe

• Market Driver:
• Secure internet facility to the consumers:

The presence of secure internet service is one of the key drivers for the pharma e-commerce market growth in Europe. Consumers are encouraged to order medicines using online platforms which also makes it convenient for them to find the required drugs and order them accordingly. Moreover, these online platforms are designed with additional features such as advanced information about the drugs like side effects, low-cost substitutes of the drug, reminders of medicines to the consumers resulting in helping them make decisions for better online purchases.

• Market Trend:
• The rise in the acceptance of newly regulated European states:

There has been an increase in awareness about medicines' availability through online platforms which is encouraging newly-regulated states such as Austria, France, and Spain to enter into the pharma e-commerce market in Europe. Moreover, there has been incidence such as a huge shortage of pharmacists in the rural sectors resulting in limited access to good quality healthcare services. On the other hand, advanced medicines are available on a large amount in the urban sectors. Therefore, the rural regions have to depend on the utilization of existing technology for advanced medical services like online medicine ordering ideally for fulfilling the healthcare requirements in the regions.

Find additional information about various other market drivers & trends mentioned in our FREE sample report.

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