Technological Advancements Trumps High Prices in the Video Surveillance Market, Finds Frost & Sullivan

Jan 20, 2010, 21:22 ET from Frost & Sullivan

SINGAPORE, Jan. 20 /PRNewswire/ -- The video surveillance market in the Asia Pacific has benefited greatly from the recent economic pressures, with companies having to resort to technology to cut costs and reduce staff strength. They have begun to realize that the one-time charge of installing a camera is far less than the salaries and benefits that will have to be paid to a guard.


New analysis from Frost & Sullivan (, Asia Pacific Video Surveillance Market, finds that market earned revenues of $1.21 billion in 2008 and estimates this to reach $5.52 billion in 2015.

The companies that have not been convinced about the advantages of installing an IP surveillance camera will be daunted by the high prices of IP cameras, which are currently 1.5 times higher than analog cameras. The prohibitive costs are a deterrent not just for businesses but also governments; however, this consumer apprehension is not expected to hold back the penetration of IP video surveillance in the Asia Pacific, especially the major, established brands.

"Technology improvements and standards such as H.264 are driving the growth of the IP camera market by reducing storage and bandwidth requirements," says Frost & Sullivan Industry Analyst Parul Oswal. "Other storage improvements driving video surveillance include solid-state drive (SSD), decentralized storage, and server virtualization."

Apart from technology improvements, the projected dip in the prices of IP cameras are expected to narrow the pricing gap between IP and analog systems. The increasing presence of low-cost products from countries such as China and Taiwan will further drive down prices, as will the tough economic conditions that compel companies to offer competitive prices.

"The market has got another boost with the decline in the prices of hard disk drives (HDDs) over the past few years, which has enabled end users to enhance video recording infrastructure and increase the quality (frame rate) and capacity of video storage equipment," notes Oswal. "The end-user markets are also accepting of IP for security, as it has the ability to integrate with other technologies such as biometrics for access control and surveillance."

The video surveillance market has significant opportunities in the Asia Pacific, especially considering some of the market segments are mature, while some are still emerging.

To secure a competitive advantage, market participants should look to deliver superior customer service and technical support. They are helped along in their efforts to boost the adoption of surveillance by the decision of various governments to extend a stimulus package and expand infrastructure.

If you are interested more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

Asia Pacific Video Surveillance Market is part of the Automatic Identification & Security Growth Partnership Service program, which also includes research in the following markets: Asia Pacific biometrics market, South East Asia and Australia and New Zealand RFID market and Asia Pacific RTLS market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit

Asia Pacific Video Surveillance Market



Donna Jeremiah

Corporate Communications – Southeast Asia

P: +603 6204 5832

F: +603 6201 7402


Carrie Low

Corporate Communications – Southeast Asia

P: +603 6204 5910

F: +603 6201 7402


SOURCE Frost & Sullivan