NAPERVILLE, Ill., Sept. 27, 2011 /PRNewswire/ -- Mobile traffic is expected to grow sevenfold by 2015, as more data is travelling over networks than ever before. But for every byte users consume, they leave a trail of activity on the network—clues that can empower operators to better manage their networks by better understanding their subscribers and their service experience.
Tellabs Insight Analytics(SM) Services is an end-to-end solution that enables operators to pull together the pieces of the network analytics puzzle. This solution helps both identify and address network pain points, so operators can improve users' mobile Internet and wireline experiences.
Proactively improve the network
When used with the Tellabs SmartCore® 9100 Probe, Tellabs Insight Analytics(SM) Services gathers comprehensive network data and converts it to actionable information. For operators that have already invested in a network probe, Tellabs Insight Analytics(SM) Services works with existing equipment to address network pain points.
Tellabs Insight Analytics(SM) Services focuses on three main applications:
- Network Analytics identifies and resolves network performance issues before they become problems that affect users.
- Customer Experience Management measures the user experience at a session level, all the way from the mobile device to the mobile Internet, enabling operators to see the subscribers' behavior and to proactively improve the overall user experience.
- Marketing Analytics maximizes marketing investments by measuring the performance of existing offerings, correlating subscriber behaviors, cross-selling products and services, and providing new revenue opportunities.
"With the network visibility operators gain from Tellabs Insight Analytics(SM) Services, they can increase capacity where and when it's needed, and assure the highest levels of network performance," said Scott Forbes, Director, Professional Services at Tellabs. "Tellabs enables operators to improve their customers' experience while reducing churn, lowering operating costs and even creating new services tailored to individual users—all while opening up new revenue opportunities."
Treat mobile backhaul pain
Tellabs Insight Analytics(SM) Services is applicable in many parts of the mobile network, and is especially beneficial in mobile backhaul networks. Today's mobile networks are extremely dynamic, with different applications and quality of service in each part of the backhaul network. Tellabs Insight Analytics(SM) Services enables operators to identify exactly where their network problems are, what is causing them and what to do about them.
Tellabs Insight Analytics(SM) Services is now in trials with operators worldwide and will be generally available in the first quarter of 2012. The Tellabs SmartCore® 9100 Probe is available now.
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Today Tellabs also announced a new Tellabs solution to advance the smart mobile Internet.
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