RALEIGH, N.C., April 16, 2015 /PRNewswire/ -- Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today announced its positioning in the "Leaders" quadrant of the 2015 "Magic Quadrant for Multichannel Campaign Management" (MCCM) report by industry analyst firm Gartner, Inc. The report was written by Adam Sarner, Julie Hopkins, Jennifer Polk and Mike McGuire, research directors at Gartner, and was published April 13, 2015.
Gartner Magic Quadrants evaluate category vendors on their "ability to execute" and "completeness of vision." Teradata has been positioned in the "Leaders" quadrant of the MCCM report every year since the study began in 2006. The company believes its placement reflects its ability, through the Teradata Integrated Marketing Cloud, Teradata Interactive Services, and the global ecosystem of Teradata partners, to continue to deliver marketing solutions that help enterprise and mid-market companies alike to increase the value of their business through better customer relationships.
In addition to the strength of its Omni-Channel Marketing solution comprising Teradata Customer Interaction Manager and Real-Time Interaction Manager products, the Teradata Integrated Marketing Cloud also brings together Teradata's Marketing Resource Management, Digital Marketing and Marketing Analytics capabilities. Teradata's expertise in all these areas not only empowers companies to leverage all their data and improve marketing performance, but provides individualized insights about their customers that help deliver a competitive advantage.
According to the Gartner report, "Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
"Teradata Integrated Marketing Cloud customers running our Omni-Channel Marketing and Digital Marketing solutions gain real-time, data-driven, individualized insights about their customers' interests and preference," says Bob Fair, co-president of Teradata. "Our clients are the marketers powering many of the world's leading brands. As we continue to execute on our vision to inspire marketing leaders to transform brand engagement through data-driven marketing and individualized insights, we are honored by our customers' trust and by Gartner's assessment."
A complimentary copy of the 2015 Gartner Multichannel Campaign Management Magic Quadrant report is available from Teradata at no cost via the Teradata Marketing Applications website.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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