COLUMBUS, Ga., Feb. 9, 2016 /PRNewswire/ -- Aflac, the leading provider of voluntary insurance at the work site in the United States and official partner of the 58th GRAMMY Awards®, today announced the launch of its "Rock the Red Carpet" campaign. The integrated initiative celebrates the company's second year supporting Music's Biggest Night®.
"Aflac is proud to once again join The Recording Academy® at the GRAMMY®s to recognize excellence in music and show this year's top musicians the red carpet treatment – just like we treat our customers every day," Aflac Senior Vice President and Chief Marketing Officer Gail Galuppo said. "The Aflac Duck is known for being there for our policyholders in their time of need, so we're excited to offer his fans a chance to return the favor as he prepares to rock the red carpet."
The Aflac Duck knows how to make an entrance, but to make sure he steals the scene this year, fans are invited to share their greatest red carpet do's and don'ts by following @AflacDuck on Instagram. Whether it's advice about how to dress or the best photo poses, enter the Aflac Red Carpet Sweepstakes today through Sunday, Feb. 14, for a chance to win a set of wireless headphones. For the Aflac Red Carpet Sweepstakes official rules, visit www.aflac.com/redcarpetsweepstakes.
Final words of wisdom can be offered just hours before celebrities hit the red carpet during a Twitter Party with the Aflac Duck on Monday, Feb. 15, from 2-3 p.m. ET/11 a.m.-noon PT. To join in the conversation, use #AflacRedCarpet. Fans across the country can continue to engage with @AflacDuck on Facebook, Twitter and Instagram to get the duck's-eye view as he posts in real time throughout the evening. Follow @Aflac on YouTube to see his red carpet arrival.
In anticipation of this year's event, music fans can also listen to their favorite GRAMMY-nominated artists on Pandora, the world's most powerful music discovery platform, via The GRAMMY® Station presented by Aflac. To find the station in the Pandora mobile/tablet app, search for GRAMMY or Aflac. New this year is an in-station countdown clock to remind fans that the wait is almost over to find out who will take home this year's GRAMMY Awards. Tune in on Monday, Feb. 15, at 8 p.m. ET/5 p.m. PT to see the winners revealed live on CBS Television Network.
The integrated "Rock the Red Carpet" campaign also includes public relations outreach as well as digital and print advertising featuring a special appearance by the Aflac Duck in the Feb. 8 issue of People magazine alongside this year's GRAMMY Awards ballot.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education, and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com.
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse
About Aflac When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance at the work site. Through its trailblazing One Day PaySM initiative, Aflac U.S. can receive, process, approve and disburse payment for eligible claims in one business day. In Japan, Aflac is a leading provider of medical and cancer insurance and insures 1 in 4 households. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. For nine consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2015, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 17th consecutive year. Also, in 2015, Fortune magazine included Aflac on its list of Most Admired Companies for the 14th time, ranking the company No. 1 in innovation for the insurance, life and health category. In 2015, Aflac's contact centers were recognized by J.D. Power by providing "An Outstanding Customer Service Experience" for the Live Phone Channel. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac and One Day PaySM, visit aflac.com or espanol.aflac.com.
About the Sweepstakes NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 U.S. states/D.C. 18 years of age or older. Void where prohibited. Sweepstakes starts Feb. 8, 2016, at 12:00:01 p.m. EST and ends on Feb. 14, 2016, at 11:59:59 p.m. EST. Subject to full rules available at www.aflac.com/redcarpetsweepstakes. Sponsor: American Family Life Assurance Company of Columbus, 1932 Wynnton Road, Columbus, GA 31999.
Media contact – Kristen Fraser, 706.243.5543 or firstname.lastname@example.org