The Benefits Of Beauty Are More Than Skin Deep
QVC and Cosmetic Executive Women Support Cancer and Careers Through Charitable Beauty Initiative
Apr 22, 2013, 11:37 ET
WEST CHESTER, Pa., April 22, 2013 /PRNewswire/ -- A premiere multimedia beauty event will prove that a little makeup can make a big difference. The two-hour live broadcast "QVC and CEW Present Beauty with Benefits" will feature more than 15 prestige beauty brands across categories and price points, with net proceeds benefiting Cancer and Careers, a program of the CEW Foundation that supports men and women balancing work and cancer. The broadcast, a collaboration between QVC and Cosmetic Executive Women (CEW), is scheduled to air on QVC Thursday, April 25 at 9 PM (ET).
The unprecedented event will highlight the philanthropic efforts of the beauty industry while providing viewers a special opportunity to support a great cause through a multiplatform shopping experience. From color cosmetics and fragrance to skin and hair care products, various products from select brands such as bareMinerals, tarte, StriVectin and Mally Beauty will be offered. As added incentives, QVC is offering a gift with purchase that consists of beauty samples from participating brands, and shipping and handling will be offered at no charge.
"Beauty with Benefits reflects QVC's ongoing commitment to support the success and wellness of women through the power of relationships," said Claire Watts, CEO, QVC U.S. "We're thrilled to bring the beauty industry together to give consumers the opportunity to shop for a cause on April 25, while increasing awareness of the resources provided by Cancer and Careers."
Throughout the evening, viewers will be informed of the impact each purchase can make in the lives of men and women affected by cancer. Unique content created for the show is scheduled to include inspiring segments featuring those who benefitted from Cancer and Careers along with an intimate interview with CEW President Carlotta Jacobson. Plus, industry experts and QVC regulars, including Laura Geller, founder of Laura Geller Beauty and Chaz Dean, creator of WEN Hair and Body Care, will share beauty tips guaranteed to make everyone look and feel good.
"I am so pleased to see CEW and QVC coming together for the first ever Beauty with Benefits show," said Geller. "As a longtime supporter of Cancer and Careers, I have always believed that if beauty companies could join efforts to give back, we could make a significant impact. It not only feels good to educate women on how they can look better, but it feels even more empowering when you know you are personally helping to make a difference."
To build further awareness for Cancer and Careers and the broadcast, QVC will optimize its social media efforts through an Instagram campaign. For the first 500 photos tagged with the hashtag #beautywithbenefits, QVC will make a donation to Cancer and Careers. The multimedia retailer plans to promote the event through additional platforms including Facebook, Twitter, Pinterest and Google+. Additionally, actress Regina King is supporting the initiative as the "QVC and CEW Present Beauty with Benefits" PSA spokesperson.
For additional information on "QVC and CEW Present Beauty with Benefits" visit http://qvc.co/-Beauty-With-Benefits. Products featured as part of the event will be available while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ:LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
About Cosmetic Executive Women
Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 5,000 female and male executives in the beauty, cosmetics, fragrance, and related industries. For more information, log on to www.cew.org. The CEW Foundation is the philanthropic arm of CEW, Inc., which runs Cancer and Careers, a groundbreaking initiative dedicated to empowering and educating people with cancer to thrive in their workplace by providing expert advice, interactive tools and educational events. For more information, see www.CancerandCareers.org.
SOURCE QVC, Inc.
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