NEW YORK, Dec. 22, 2020 /PRNewswire/ -- The Conference Board Consumer Confidence Index® declined in December, after decreasing in November. The Index now stands at 88.6 (1985=100), down from 92.9 in November. The Present Situation Index – based on consumers' assessment of current business and labor market conditions – decreased sharply from 105.9 to 90.3. However, the Expectations Index – based on consumers' short-term outlook for income, business, and labor market conditions – increased from 84.3 in November to 87.5 this month.
The monthly Consumer Confidence Survey®, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was December 14.
"Consumers' assessment of current conditions deteriorated sharply in December, as the resurgence of COVID-19 remains a drag on confidence," said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. "As a result, consumers' vacation intentions, which had notably improved in October, have retreated. On the flip side, as consumers continue to hunker down at home, intentions to purchase appliances have risen. Overall, it appears that growth has weakened further in Q4, and consumers do not foresee the economy gaining any significant momentum in early 2021."
Consumers' assessment of current conditions declined in December. The percentage of consumers claiming business conditions are "good" decreased from 18.8 percent to 16.0 percent, while those claiming business conditions are "bad" increased from 34.9 percent to 39.5 percent. Consumers' assessment of the labor market was also less favorable. The percentage of consumers saying jobs are "plentiful" declined from 26.3 percent to 21.8 percent, while those claiming jobs are "hard to get" rose from 19.4 percent to 22.0 percent.
Consumers, however, were moderately more optimistic about the short-term outlook. The percentage of consumers expecting business conditions will improve over the next six months increased from 26.5 percent to 29.0 percent, while those expecting business conditions will worsen decreased from 22.5 percent to 21.9 percent. Consumers' outlook regarding the job market also improved. The proportion expecting more jobs in the months ahead increased from 25.0 percent to 27.5 percent, however those anticipating fewer jobs increased marginally from 21.6 percent to 22.2 percent. Regarding their short-term income prospects, the percentage of consumers expecting an increase rose marginally from 16.0 percent to 16.8 percent, while the proportion expecting a decrease declined marginally from 14.5 percent to 14.3 percent.
Source: December 2020 Consumer Confidence Survey®
The Conference Board / Release #8001
The Conference Board publishes the Consumer Confidence Index® at 10 a.m. ET on the last Tuesday of every month. Subscription information and the technical notes to this series are available on The Conference Board website: https://www.conference-board.org/data/consumerdata.cfm.
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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90 percent of the world's population. For more information, visit www.nielsen.com.
SOURCE The Conference Board