The Data Monetization Market to grow by USD 4,184.81 million from 2022 to 2027|High adoption of data monetization by various platforms to boost market growth - Technavio

NEW YORK, Aug. 1, 2023 /PRNewswire/ -- The data monetization market is expected to increase by USD 4,184.81 million from 2022 to 2027, registering a CAGR of 19.57%, according to the latest research report from Technavio. Discover IT Consulting & Other Services industry potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports. View Sample Report!

The data monetization market covers the following areas:

• Data Monetization Market Sizing
• Data Monetization Market Forecast
• Data Monetization Market Analysis

Vendor Landscape

The data monetization market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Vendor Offering

• Ciena Corp - The company offers data monetization services such as inconsistent fiber access, a new cloud business ecosystem, and internal complexity and cost.
• Cisco Systems Inc. - The company offers data monetization solutions for multi-domain and multi-vendor environments.
• Extreme Networks Inc. - The company offers data monetization that creates a stronger connection with visitors using data validation and high-quality Wi-Fi.

For the market's vendor landscape highlights with a comprehensive list of vendors and their offerings - View Sample in minutes

Key Market Segmentation

The market is segmented by type (solution and service), platform (BFSI, E-commerce and retail, media and entertainment, manufacturing, and others)

• The market share growth by the solution segment will be significant during the forecast period. The amount of data has grown significantly through customer interactions, IoT devices, and social media. Companies can gain actionable insights that provide direct solutions to existing business problems, leading to continued business growth. Other growth drivers are price optimization and improved inventory management. Hence, these factors are expected to drive segment growth during the forecast period.

View Sample Report in minutes for more highlights into the market segments.

Regional Market Outlook

By geography, the market is segmented by APAC, North America, Europe, South America, and Middle East and Africa)

• North America is estimated to contribute 33% to the growth of the global market during the forecast period. Various technology companies, start-ups, venture capital firms, and even North American industries such as BFSI, retail, and e-commerce are expanding their data infrastructures extensively. The innovation in data-driven services is driven by the help of advanced data collection and storage capabilities. This contributes to the rapid and robust integration of data monetization in the region. Hence, the above-mentioned factors are expected to drive market growth in the region during the forecast period.

For more key highlights on the regional market share of most of the above-mentioned countries.- View Sample Report

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Companies Mentioned

• Accenture Plc
• Ciena Corp.
• Cisco Systems Inc.
• CoreSite Realty Corp.
• Equinix Inc.
• Extreme Networks Inc.
• Fujitsu Ltd.
• Huawei Technologies Co. Ltd.
• Infosys Ltd.
• International Business Machines Corp.
• Juniper Networks Inc.
• Microsoft Corp.
• Nokia Corp.
• NTT Corp.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• TIBCO Software Inc.
• Viavi Solutions Inc.

Data Monetization Market – Market Dynamics

Key Driver

The high adoption of data monetization by various platforms is a key factor driving market growth. The benefits of implementing data-driven decision-making for business growth and profit are being recognized and gaining popularity in the business world across multiple industries. Additionally, various other industries such as banking and healthcare can also leverage raw customer data and leverage insights to improve customer retention and loyalty. Hence, these benefits are expected to drive market growth during the forecast period.

Major Trends

The digital transformation of business is a major trend in the market. A large amount of data is generated by BFSI, automotive, medical, and other industries. Therefore, businesses are moving towards using digital technologies, implementing IoT devices, and using social media platforms and other digital channels for customer interaction and data collection. Additionally, the ability to collect and analyze data at scale and subsequently gain business insights is of great benefit to an organization. Therefore, the growing digital transformation is expected to drive market growth during the forecast period.

Significant Challenges

Data privacy and regulatory compliance are significant challenges restricting market growth. Monetizing customer data violates privacy and data collection, storage, and processing policies, as every business must comply with regulatory bodies such as the General Data Protection Regulation (GDPR). Therefore, companies must comply with legal requirements and take certain measures to protect the privacy of their customers. Hence, such factors regarding data monetization are expected to restrict market growth during the forecast period.

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global data monetization market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global data monetization market 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 Platform Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Solution - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Solution - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Solution - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Solution - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Solution - Year-over-year growth 2022-2027 (%)

• 6.4 Service - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Service - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Service - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Service - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Service - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ million)
• Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Platform

• 7.1 Market segments
• Exhibit 44: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Platform - Market share 2022-2027 (%)

• 7.2 Comparison by Platform 
• Exhibit 46: Chart on Comparison by Platform
• Exhibit 47: Data Table on Comparison by Platform

• 7.3 BFSI - Market size and forecast 2022-2027 
• Exhibit 48: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on BFSI - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on BFSI - Year-over-year growth 2022-2027 (%)

• 7.4 E-commerce and retail - Market size and forecast 2022-2027 
• Exhibit 52: Chart on E-commerce and retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on E-commerce and retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on E-commerce and retail - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on E-commerce and retail - Year-over-year growth 2022-2027 (%)

• 7.5 Media and entertainment - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)

• 7.6 Manufacturing - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Manufacturing - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Manufacturing - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Manufacturing - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Manufacturing - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027 
• Exhibit 64: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Platform 
• Exhibit 68: Market opportunity by Platform ($ million)
• Exhibit 69: Data Table on Market opportunity by Platform ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Canada - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027 
• Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027 
• Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027 
• Exhibit 111: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Ciena Corp.
• Exhibit 123: Ciena Corp. - Overview
• Exhibit 124: Ciena Corp. - Business segments
• Exhibit 125: Ciena Corp. - Key offerings
• Exhibit 126: Ciena Corp. - Segment focus

• 12.4 Cisco Systems Inc.
• Exhibit 127: Cisco Systems Inc. - Overview
• Exhibit 128: Cisco Systems Inc. - Business segments
• Exhibit 129: Cisco Systems Inc. - Key news
• Exhibit 130: Cisco Systems Inc. - Key offerings
• Exhibit 131: Cisco Systems Inc. - Segment focus

• 12.5 CoreSite Realty Corp. 
• Exhibit 132: CoreSite Realty Corp. - Overview
• Exhibit 133: CoreSite Realty Corp. - Product / Service
• Exhibit 134: CoreSite Realty Corp. - Key offerings

• 12.6 Equinix Inc.
• Exhibit 135: Equinix Inc. - Overview
• Exhibit 136: Equinix Inc. - Business segments
• Exhibit 137: Equinix Inc. - Key news
• Exhibit 138: Equinix Inc. - Key offerings
• Exhibit 139: Equinix Inc. - Segment focus

• 12.7 Extreme Networks Inc. 
• Exhibit 140: Extreme Networks Inc. - Overview
• Exhibit 141: Extreme Networks Inc. - Product / Service
• Exhibit 142: Extreme Networks Inc. - Key offerings

• 12.8 Fujitsu Ltd.
• Exhibit 143: Fujitsu Ltd. - Overview
• Exhibit 144: Fujitsu Ltd. - Business segments
• Exhibit 145: Fujitsu Ltd. - Key news
• Exhibit 146: Fujitsu Ltd. - Key offerings
• Exhibit 147: Fujitsu Ltd. - Segment focus

• 12.9 Huawei Technologies Co. Ltd. 
• Exhibit 148: Huawei Technologies Co. Ltd. - Overview
• Exhibit 149: Huawei Technologies Co. Ltd. - Business segments
• Exhibit 150: Huawei Technologies Co. Ltd. - Key news
• Exhibit 151: Huawei Technologies Co. Ltd. - Key offerings
• Exhibit 152: Huawei Technologies Co. Ltd. - Segment focus

• 12.10 Juniper Networks Inc. 
• Exhibit 153: Juniper Networks Inc. - Overview
• Exhibit 154: Juniper Networks Inc. - Product / Service
• Exhibit 155: Juniper Networks Inc. - Key offerings

• 12.11 Microsoft Corp.
• Exhibit 156: Microsoft Corp. - Overview
• Exhibit 157: Microsoft Corp. - Business segments
• Exhibit 158: Microsoft Corp. - Key news
• Exhibit 159: Microsoft Corp. - Key offerings
• Exhibit 160: Microsoft Corp. - Segment focus

• 12.12 Nokia Corp.
• Exhibit 161: Nokia Corp. - Overview
• Exhibit 162: Nokia Corp. - Business segments
• Exhibit 163: Nokia Corp. - Key offerings
• Exhibit 164: Nokia Corp. - Segment focus

• 12.13 NTT Corp.
• Exhibit 165: NTT Corp. - Overview
• Exhibit 166: NTT Corp. - Business segments
• Exhibit 167: NTT Corp. - Key offerings
• Exhibit 168: NTT Corp. - Segment focus

• 12.14 Oracle Corp.
• Exhibit 169: Oracle Corp. - Overview
• Exhibit 170: Oracle Corp. - Business segments
• Exhibit 171: Oracle Corp. - Key news
• Exhibit 172: Oracle Corp. - Key offerings
• Exhibit 173: Oracle Corp. - Segment focus

• 12.15 Salesforce Inc.
• Exhibit 174: Salesforce Inc. - Overview
• Exhibit 175: Salesforce Inc. - Product / Service
• Exhibit 176: Salesforce Inc. - Key news
• Exhibit 177: Salesforce Inc. - Key offerings

• 12.16 SAP SE
• Exhibit 178: SAP SE - Overview
• Exhibit 179: SAP SE - Business segments
• Exhibit 180: SAP SE - Key news
• Exhibit 181: SAP SE - Key offerings
• Exhibit 182: SAP SE - Segment focus

• 12.17 Viavi Solutions Inc.
• Exhibit 183: Viavi Solutions Inc. - Overview
• Exhibit 184: Viavi Solutions Inc. - Business segments
• Exhibit 185: Viavi Solutions Inc. - Key offerings
• Exhibit 186: Viavi Solutions Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 187: Inclusions checklist
• Exhibit 188: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 189: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 190: Research methodology
• Exhibit 191: Validation techniques employed for market sizing
• Exhibit 192: Information sources

• 13.5 List of abbreviations
• Exhibit 193: List of abbreviations

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