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The Designery opens its first New York State location in Rochester


News provided by

HomeFront Brands

Mar 17, 2025, 07:03 ET

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Owner Jessi Chichelli believes her background in design and as a business owner will help her guide customers as they remodel their living spaces

ROCHESTER, N.Y., March 17, 2025 /PRNewswire/ -- The Designery, an immersive, full-service kitchen, bath and closet design center featuring high-quality cabinets, countertops and flooring, will host a grand opening event for its first New York state showroom beginning at 4 p.m. on March 27 at the showroom located at 882 East Ridge Road in Rochester.

The Designery Rochester owner Jessi Chichelli will provide refreshments as guests explore the new kitchen, bath and closet design studio. The celebration also includes a ribbon cutting and giveaways for discounts toward future design projects.

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The Designery Rochester Owner Jessi Chichelli will host a grand opening celebration at 4 p.m., March 27 at the design center’s new showroom on East Ridge Road in Rochester, New York.
The Designery Rochester Owner Jessi Chichelli will host a grand opening celebration at 4 p.m., March 27 at the design center’s new showroom on East Ridge Road in Rochester, New York.

"I'm excited to provide more design services to people in the Rochester area," Chichelli said. "I love using my creativity and eye for design to bring a new perspective to the Rochester area. It will be a joy to help local homeowners solve design challenges by offering functionality with a creative vision."

Chichelli is no stranger to design. She has owned and operated the Budget Blinds of Northwest Rochester for more than nine years and believes The Designery Rochester will complement her existing business.

"The Designery's comprehensive design solution brings our customers everything they need to build the kitchen, bath or closet of their dreams, all with the detailed service our Budget Blinds customers have expected from us for nearly a decade," she said. "We can't wait to offer this community on-trend kitchen, bath and closet designs to freshen the look of any home."

Chichelli and her husband, Steve, have been married for 26 years. They have a daughter, Janessa, a pediatric occupational therapist, and a son, Jayson, a student at Sienna College in Sienna, New York. The family also has a dog named Floki.

The Designery's in-house design expertise and extensive selection of products, including more than 100 cabinet styles and over 25 color options for closets, offers advantages to both homeowners and contractors. Its showrooms provide the ideal setting for personal design consultation, material and finish selection, and a virtual reality design view.

For more information about The Designery Rochester, visit https://thedesignery.com/locations/rochester/ or call them at (585) 505-8899.

About The Designery

The Designery was founded in 2007 as A1 Kitchen and Bath, a product wholesale outlet serving the Chattanooga, Tennessee market. In 2019, it rebranded as The Designery and established a franchise model to expand its unique concept: to simplify the kitchen, bath and closet design process by offering premium products, design expertise, project management and trusted professional installation. Its selection of high-quality cabinets, flooring, countertops and accessories makes it a destination for any remodeling, renovation or new construction project. It is a one-stop shop for homeowners and a trusted partner for contractors, with knowledgeable staff to walk clients through every step, from design to project management and installation. The Designery's immersive showroom and personalized guidance bring luxurious designs to life without the luxury price tag. To learn more about The Designery, please visit https://thedesignery.com/.

About HomeFront Brands

HomeFront Brands empowers entrepreneurs to create thriving franchised residential and commercial property service brands. Driven by an experienced team of franchise executives and rooted in family values, HomeFront Brands helps emerging or established concepts accelerate their growth by delivering enterprise-level solutions to local business owners who aspire to build a dynasty and create generational wealth. By leveraging integrated technology, data-driven intelligence and advanced learning management systems, HomeFront Brands is building a foundation for its brands -- Window Hero, The Designery, Temporary Wall Systems, Top Rail Fence, Yard Patrol Pros, and Roof Scientist – to transform lives through franchise ownership.

For more information about HomeFront Brands' current solutions, new business development, and franchising opportunities, please visit https://homefrontbrands.com/.

SOURCE HomeFront Brands

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