The Easter Bunny Can Hop To It With The Hershey Easter Collection

HERSHEY, Pa., March 4, 2014 /PRNewswire/ -- The Easter Bunny is busy preparing for another season filled with eggs, baskets and delicious treats. With 90 percent of consumers who celebrate Easter planning to incorporate everyone's favorite furry friend into their traditions this year¹, The Hershey Company is sharing suggestions to help the Easter Bunny prepare for a full schedule.

Amidst all the attention, it's important for the Easter Bunny to keep up on the year's latest trends, which includes delivering new products and classic favorites that everyone will enjoy. New treats from The Hershey Company's 2014 Easter Collection sure to be found in everyone's Easter basket include Hershey's Milk Chocolate Covered Almond Eggs, Whoppers Robin Eggs Decorate Your Own Eggs Box and Jolly Rancher Easter Shape Lollipops.

The Easter Bunny should select a centerpiece item as the main focus when creating each unique basket. Choose a festive centerpiece like a Hershey's Solid Milk Chocolate Bunny with Hershey's Kisses Candy, a Reese's Peanut Butter Filled Egg 6oz or a Hershey's Milk Chocolate Easter Cross. For the final touch, surround the centerpiece with other classic favorites such as Reese's White Peanut Butter Eggs, Kit Kat Miniature Wafer Bars, or Cadbury Creme Eggs Candy.

When it comes to Easter, we all know the Easter Bunny enjoys a good egg hunt! He makes sure to fill plastic eggs with different treats as a special surprise for whoever finds them. Luckily, filling multiple eggs with delicious treats isn't hard when you use candy from The Hershey Company! Cadbury Mini Eggs Candy, Hershey's Kisses Milk Chocolates, Rolo Candy in pastel foils and Jolly Rancher Jelly Beans all fit perfectly into plastic eggs and are sure to delight hunters of all ages.

Looking for even more tips? For the third straight year, The Hershey Company has made it easy for "every-bunny" to find even more ideas to incorporate into Easter celebrations on the virtual Hershey's Bunny Trail. Here consumers will find favorite Easter traditions, memories and tips as shared by their peers to ensure they have the perfect Easter holiday on Sunday, April 20^th. Follow #BunnyTrail to join in the fun!

The Hershey Easter Collection can be found at retailers nationwide. For more information on seasonal products, Easter recipes, crafts and basket ideas, visit CelebratewithHersheys.com.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 15,000 employees.

With revenues of more than $7.1 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands such as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

¹The Hershey Company in conjunction with Lab42. "Bunny Business" Survey. 04 February 2014.

SOURCE The Hershey Company