SANTA MONICA, Calif., Feb. 16, 2011 /PRNewswire/ -- TrueCar.com, the authority on new car pricing, trends and forecasts, has released its latest edition of the TrueCar TrueTrends™ Report and reports that Nissan has shown the largest increase in discount percentage* from last month.
Nissan overtook Mercedes-Benz at the top of the list this month by make with a jump of nearly a full percentage point. The top five remain the same with only Nissan/Mercedes (1/2) and Chevrolet/Lexus (4/5) swapping spaces. Dodge continues to hold the third spot on the list.
"Mercedes Benz and Lexus have continued their battle for the top luxury manufacturer into 2011," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "As long as competition stays intense, consumers will be the beneficiaries because of the generous discounts and attractive lease deals in the luxury market."
Meanwhile, the best day to buy a car this month is Saturday, February 26, when consumers can expect an average possible discount of 7.59 percent. The best days, which are a projection based on historical daily sales and short-term forecasts, show what days will offer the highest potential discount from MSRP. President's Day weekend is another great time to purchase a vehicle, with discounts above seven percent.
Consumers can identify the best deals using TrueCar.com's new Best Local Price tool, providing shoppers the Lowest Certified Price, a "no-haggle" upfront price from participating dealers. Below are the projected Top 5 deals for February.
Top 5 Deals for 2011 Models
Potential Discount from MSRP*
Toyota Tundra 2WD
*Potential Discount from MSRP is a national average; averages can vary regionally
For more information from the January TrueTrends Report, please visit the TrueCar Blog.
TrueCar is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.
About TrueCar Data
TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.
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