DENVER, June 26, 2018 /PRNewswire/ -- The Integer Group®, a commerce agency that lives at the Intersection of Branding and Selling® and a key member of Omnicom Group Inc., has released the fourth and final white paper in a series of research findings surrounding the impact of artificial intelligence on commerce. Embracing The Machines: AI's Collision with Commerce is a study of over 3,500 respondents illuminating how shoppers perceive and use AI and to what degree people will allow AI to become part of shopping in the future. The study also draws implications for what brands, retailers and marketers need to know regarding AI's influence on the commerce landscape.
In the fourth and final installment of the study, "Part 4: The Socioeconomics of AI," Integer examines the data in light of the varying socioeconomic factors affecting today's shopping culture. Integer explores whether attitudes toward and adoption of AI technology differ based on socioeconomic factors including household income, education level, and region.
"We're no longer asking if people will use AI, but rather how it affects their decisions and how much control consumers and shoppers will turn over to AI," said Craig Elston, Global Chief Strategy Officer for The Integer Group. "When beginning to craft our study, there were more questions than answers regarding AI's collision with commerce; as we share the final installment of our findings, we can also now reflect on our key findings."
Part 1: "AI Today" Key Finding – today's shopper is curious about AI and is starting to scratch the surface of AI's capabilities, seeing the intelligence as an assistant that can help with simple tasks like playing music or creating a shopping list.
Part 2: "AI Tomorrow" Key Finding – tomorrow's shoppers are open to allowing AI to make purchase decisions for "chore" transactions including everyday household items. However, they are not ready to relinquish power completely. Instead, they have a desire for AI to enhance its services with a value slant toward finding deals, saving time, or offering more customized suggestions tailored to specific needs.
Part 3: "AI and Retailers" Key Finding – A preferred retailer can affect desires and perceptions of AI. Tech-forward companies like Amazon and Walmart have shoppers that are more open to embracing AI for shopping, while core grocery shoppers are just behind the adoption curve.
The four-part series, Embracing The Machines: AI's Collision with Commerce, is available for download on Shopper Culture (http://www.shopperculture.com/our-studies.html), The Integer Group's global discussion about the impact of shopping culture on brand strategy.
For more information and media requests for our "Key Findings Deck," visit www.integer.com/artificialintelligence.
About The Integer Group®
The Integer Group is a Disruptive Commerce Agency. We live at the Intersection of Branding and Selling® by utilizing data and culture to fuel creative ideas that build brands and drive transaction, in and out of store. We believe that in today's world, everyone is a shopper – all the time, everywhere. So we design programs that accelerate people from living to looking to buying. A key member of Omnicom Group Inc., Integer has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group's clients include AT&T, FedEx, Mars/Wrigley, Michelin, P&G, PepsiCo, Starbucks and more. www.integer.com
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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