FRAMINGHAM, Mass., Dec. 29, 2014 /PRNewswire/ -- Cumberland Farms, a leading gasoline, convenience, and coffee retailer, today announced the results of a double blind coffee taste test, revealing that half of Dunkin' Donuts' own coffee drinkers determined that Cumberland Farms Farmhouse Blend coffee tasted just as good as Dunkin' Donuts Original Blend coffee. In total, half of the respondents either preferred the taste of Cumberland Farms or had no preference. At just 99 cents any size, Cumberland Farms Farmhouse Blend coffee is a great value for coffee drinkers, who have many options to choose from when deciding where to purchase their coffee.
The results are based on an independent, double blind taste test of Dunkin' Donuts coffee drinkers in four major markets where both Cumberland Farms and Dunkin' Donuts stores are located. The taste test was conducted in November 2014 in accordance with the American Society for Testing and Materials (ASTM) Claim Testing Guidelines. Selected study participants purchased brewed coffee away from home, most often at Dunkin' Donuts. The taste test compared Cumberland Farms Farmhouse Blend coffee to Dunkin' Donuts Original Blend coffee.
"We couldn't be happier with the results and feedback from this taste test, and it proves our longtime belief that you don't need to sacrifice great taste to get an affordable cup of coffee," said Ari Haseotes, CEO of Cumberland Farms. "We provide a tremendous value for consumers with our 99-cent Farmhouse Blend coffee, and we're glad that the results of the taste test determined that it tastes just as good as our key competitor's coffee does."
Cumberland Farms is sharing the taste test results in an advertising campaign, which kicked off on December 28th. Produced by Boston-based advertising agency Full Contact, the campaign includes TV spots that highlight real consumers trying both brands of coffee, radio commercials, and billboards.
"Since launching our signature Farmhouse Blend coffee, we've seen huge growth in our coffee business, and the results of this test validate our quality," said Gwen Forman, Senior Vice President of Marketing at Cumberland Farms.
To view the taste test campaign TV spot, visit: http://youtu.be/4MinXouVIa4
For further information on Cumberland Farms or to locate a store near you, visit http://www.cumberlandfarms.com or follow Cumberland Farms on Twitter @CumberlandFarms.
About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across eight states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-taste-test-results-are-in-dunkin-donuts-coffee-drinkers-think-cumberland-farms-coffee-tastes-just-as-good-300014174.html
SOURCE Cumberland Farms