The Wait Is Over: White Castle® Launches Anything, Anytime™

COLUMBUS, Ohio, Sept. 8, 2015 /PRNewswire/ -- Starting September 10, White Castle will officially add its freshly made breakfast to the tasty menu lineup already available around the clock. White Castle is well known for The Original Slider^®, and will now add its variety of breakfast sandwiches to the mix -- including The Original Slider^® with Egg & Cheese -- allowing Cravers the chance to purchase any of their favorite menu items, anytime their local White Castle is open.

"As a family-owned business for 94 years, it has always been our belief at White Castle that the customer comes first," said Jamie Richardson, White Castle vice president. "Craver Nation has spoken and at White Castle, we value their opinions. We answered their call by offering Anything, Anytime as well as an expanded breakfast lineup."

The decision to include White Castle's freshly made breakfast on the menu throughout the day came after extensive testing and promising results in several of its markets.

"While our breakfast menu features some of our newest items, some of those offerings like the Belgian Waffle Breakfast Slider have developed a passionate following among Craver Nation," said Richardson. We strive to deliver the best breakfast in the industry, so in honor of September being National Better Breakfast Month, we invite you to enjoy one of our breakfast classics made with fresh cracked eggs!"

White Castle is partnering with the American Egg Board (AEB) on the launch of Anything, Anytime to share the message that unlike other on-the-go breakfast options, White Castle has always used fresh cracked eggs, right off the griddle for its breakfast menu items.

"On behalf of America's egg farmers, I'm delighted White Castle customers will now be able to enjoy breakfast any time of day, featuring fresh cracked eggs," says John Howeth, senior vice president foodservice, AEB. "White Castle has always made its breakfast with fresh cracked eggs, and that's something we at the AEB value and support. When consumers have the option to eat one of the most popular forms of breakfast protein, it's a great opportunity for everyone."

In addition to its other breakfast menu items like French Toast Sticks, Hashbrown Nibblers™ and Oatmeal, White Castle will also celebrate the permanent return to the menu of the immensely popular Belgian Waffle lineup, including its Belgian Waffle Breakfast Sliders, the Chicken & Waffle Slider and the newest addition, the Sausage & Gravy Waffle Slider. And for those Cravers with a sweet tooth, the Strawberries & Cream Waffles will be available for a limited time only.

White Castle has served breakfast for almost 30 years, beginning with the popular Sausage or Bacon Breakfast Slider with Egg & Cheese in 1986. The White Castle Egg and Toast Sandwiches debuted in late 2011, and the Belgian Waffle Sliders lineup appeared in 2014. 

About White Castle^®
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates over 390 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. Famous for its loyal fans, known as "Cravers" White Castle is celebrated for its ability to create distinctive hot and tasty menu items, which inspire legendary loyalty from customers. For more information on White Castle, visit WhiteCastle.com.

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SOURCE White Castle

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