Therabody Builds on Customer Favorites with Four New Innovations

This season's launch includes the clinically proven TheraFaceMask Glo, Therabody's most attainable LED mask to date, along with three new Theragun devices: the TheragunSense (2nd Generation), TheragunPrime (6th Generation) and Theragun Mini Plus – an expansion of the popular Plus series with heat included, and cold + vibration sold separately. Together, they answer the feedback Therabody hears from customers every day: make recovery go where they go, stress relief easier, and make professional-grade devices more affordable. Rather than reinventing what works, Therabody focused on evolving its best-selling devices with meaningful improvements backed by clinical research.

To bring these innovations to life, Therabody is amplifying the launches through campaigns that connect with consumers and trusted ambassadors. Kendall Jenner – the brand's newest ambassador – fronts Glo Your Own Way, a campaign introducing TheraFace Mask Glo, highlighting its clinically-proven benefits, comfort, and convenience by showcasing how Jenner can use the device anytime, anywhere, through an energetic, beauty-centric lens. On the performance side, Josh Allen – Therabody's first-ever Performance Advisor – leads Mini Josh, showcasing the portability and multi-therapy power of the Theragun Mini Plus, his go-to device for quick, on-the-go recovery. And on October 31, Therabody will be featured in the season finale of NBC's On Brand with Jimmy Fallon, where Allen makes his television acting debut with a surprise cameo as contestants are challenged to create a campaign featuring the new Theragun Sense (2nd Gen).

"We're empowering people to live better, longer, healthier lives with more precision and ease than ever before," said Monty Sharma, CEO of Therabody. "At the heart of our vision is to constantly innovate and make advanced performance, wellness, and beauty technologies widely available – and this new lineup reflects that, from our most attainable LED mask yet, TheraFace Mask Glo, to our first Theragun designed specifically for stress relief, Theragun Sense."

TheraFace Mask Glo ($379.99)
Therabody's new TheraFace Mask Glo is a clinically-proven, dermatologist-approved, and FDA-cleared LED mask that delivers glowing, healthier-looking skin in just 12 minutes –– and it's backed by the largest clinical study of any LED mask on the market today. Featuring Red, Red + Infrared, and Blue light therapies powered by PrecisionLED Technology with 504 medical-grade lights, it visibly improves radiance, firmness, and overall skin health, with visible reductions in sagging, fine lines, and undereye wrinkles in as little as eight weeks – at our best price yet. Its lightweight, cordless design allows for hands-free comfort and multitasking, with 99% of participants confirming effortless daily use*, while Therabody's proprietary VibraWave technology offers a gentle scalp massage for a relaxing, spa-like experience at home.

Theragun Mini Plus ($279.99)
The Theragun Mini Plus is the only travel-sized device that combines Theragun's signature percussive massage with rapid heat therapy – warming up to 131°F for results up to three times faster. Compact and lightweight, it's designed for recovery on the go, helping boost circulation, ease soreness, and accelerate recovery anytime, anywhere. With three heat levels, three massage speeds, and full compatibility with all Multi-Therapy Plus Attachments – including Cold and Vibration Therapy – it delivers fully customizable treatments in one powerful, portable device.

Theragun Sense, 2nd Generation ($299.99)
The Theragun Sense (2nd Gen) is designed to make stress relief effortless. With precision percussive therapy and guided routines displayed directly on its enhanced LCD screen, it's the only Theragun created specifically for relaxation. Quiet and lightweight, it comes pre-loaded with four wellness routines – focused on relaxation, tension release, and better sleep – and allows users to save up to five more customized programs from the Therabody app. Featuring 12mm amplitude, live pressure feedback, and five adjustable speeds, Theragun Sense delivers a fully personalized experience for everyday stress relief and relaxation.

Theragun Prime, 6th Generation ($329.99)
The Theragun Prime (6th Gen) is Therabody's most durable device yet, built with an impact-resistant rubber exterior and reinforced corners to withstand drops up to 10 feet. Delivering powerful 16mm percussive therapy, it's designed for intense training, outdoor use, and everyday recovery. With five speeds, simple one-button controls, and the patented triangle grip, Prime makes it easy to relieve pain, improve flexibility, and speed recovery – blending rugged durability with proven performance.

Personalized Recovery for Every Theragun with Coach
Each new Theragun integrates with Coach by Therabody, a free feature in the Therabody app that creates personalized recovery plans based on individual goals, pain points, and daily activity data. Now available for all Theragun devices, Coach delivers tailored routines that adjust in real time – whether users are training, winding down, or staying consistent with recovery. By combining smart insights with state-of-the-art products, Therabody continues to deliver personalized, science-backed wellness solutions that seamlessly fit into everyday life.

NBC's On Brand with Jimmy Fallon
To further support the launch, Therabody's Theragun Sense (2nd Gen) will be featured in the finale episode of NBC's On Brand with Jimmy Fallon, the new innovative business competition show where contestants bring buzzy ideas to life in real time. Josh Allen will be featured during Therabody's episode airing Friday, October 31, taking on recovery challenges that highlight how Theragun Sense simplifies everyday wellness, while boosting awareness across broadcast, social, and retail.

Mini Josh Starring Josh Allen
Allen is also featured in a new campaign spot titled "Mini Josh," which he debuted exclusively on his Instagram. The full spot is now available on both Josh's channel and Therabody's YouTube, and will also air across Peacock, ESPN, NBC Sports app, NFL+, FOX, and more. This phase of the campaign showcases Allen's playful side through lighthearted, shareable content designed to engage fans while reinforcing the portability and multi-therapy versatility of the Theragun Mini Plus.

"Josh, Kendall, and the On Brand Agency have experienced the benefits of Therabody firsthand, so when we designed these campaigns, we leaned into what they genuinely care about: performance and recovery for Josh, results and convenience for Kendall," said John Solomon, Chief Marketing Officer for Therabody. "But more importantly, they represent the feedback we hear from our customers every day: make recovery go where I go, make stress relief easier, make wellness more attainable. These upgrades are about making the products people already love work harder for their unique lifestyles."

The full lineup is available now on Therabody.com and through select retail partners including Best Buy, Target, Ulta, John Lewis, Harrods, and other premium retailers worldwide. For more information on Therabody and these new innovations, please visit the website or stay up to date with the latest news on social @therabody and @therabodybeauty.

About Therabody
Therabody is the wellness technology leader that has reimagined well-being for all since the invention of Theragun in 2008 by Dr. Jason Wersland. The global pioneer in wellness technology created the percussive massage gun category with its flagship device and has gone on to revolutionize modern health with science-backed solutions designed to help everybody feel, look and perform better. Therabody's product, services and content ecosystem is at the intersection of technology, healthcare, and consumer goods and serves three distinct categories: Wellness, Beauty and Performance.

Science is the foundation of Therabody's product development. The company has completed 34 scientific studies with 20 more in progress and has over 75,000 scientific articles supporting efficacy of the technologies in their products. Whether innovating in the Therabody Lab or collaborating with leading scientists around the world, science fuels the Therabody mission to empower everybody to live better, longer, healthier lives.

For more information, please download the Therabody App for iOS or Android, visit www.therabody.com, or follow @therabody and @therabodybeauty on social media.

SOURCE Therabody