Third Time's a Charm for BISSELL's Most Valuable Pet Contest

Pet clean-up experts search for America's most photogenic pet

Jan 04, 2010, 08:30 ET from BISSELL Homecare, Inc.

GRAND RAPIDS, Mich., Jan. 4 /PRNewswire/ -- BISSELL Homecare, Inc. today launched its third annual Most Valuable Pet Contest, inviting pet lovers to enter their furry friends in the search for America's most photogenic pet. BISSELL's Most Valuable Pet (MVP) entries are open from January 1 - March 25, 2010, with pet hopefuls competing for the grand prize - the opportunity to be featured on the BISSELL® Pet Hair Eraser vacuum packaging, a $10,000 donation to the winner's pet charity of choice and a "Perfect For You And Your Pet" $500 shopping spree, courtesy of BISSELL.

"Since we are a pack of pet lovers, the Most Valuable Pet Contest is our favorite time of the year at BISSELL and we love to showcase our customers' furry friends on our pet clean-up products," said Jim Krzeminski, BISSELL's executive vice president and chief customer officer. "The MVP contest is testament to our commitment to pet parents, and this year we're offering an extra prize for the 'parent' of the 2010 Most Valuable Pet - a $500 shopping spree on us!"

More than 100,000 pets were entered into the contest during 2008 and 2009, and 2010 is bound to attract more entrants than ever. After submitting their pets' photos, entrants gather votes from fellow pet lovers, family and friends, striving to be among the week's top voted pets. The five pets with the highest number of votes from each week of the contest will move on to the semi-finals, from which the grand-prize winner and second through fifth prize winners will be selected. BISSELL will be announcing the weekly winners and offering exclusive contest news through Twitter and Facebook. To help pet parents garner votes for their photogenic pets, BISSELL created a series of custom widgets that can be uploaded to blogs and social networks such as Facebook, helping to win the votes and hearts of the pet's family and friends.

The 2009 BISSELL MVP grand prize winner, golden retriever Norman, is a breeder for a Columbus, Ohio service dog program - 4 Paws For Ability. He and his "foster pet parent," Tara Driscoll, used the $10,000 prize to obtain a seizure dog to assist two special needs children in their community. Tara, a substitute teacher in the local school system, taught the pair of brothers at their special needs preschool, and has remained in touch with the family as they've grown. Now ages six and eight, the boys have been in need of a seizure dog for several years, but the cost of their medication has hindered them from obtaining one. Thanks to Tara and Norman, they now have an additional four paws to assist them!

In addition to the MVP Contest grand prize, runners up prizes include a $5,000 donation to a pet charity for the second-place winner, and $1,000 donations for each of the third-, fourth- and fifth-place winners. All of the top five winners will also be featured on a BISSELL pet product package and receive their choice of BISSELL's pet clean-up products.

For further information on BISSELL's MVP Contest or to enter your own pet, please visit

About BISSELL Homecare, Inc.

A 134-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in its fourth generation of family leadership, is the leading floor care appliances brand in North America.