"I know it all looks easy, but being and staying at peak performance is a lot more than just hours of rehearsal in the studio," said Ciara. "My focus and top priority is always finding ways to better myself holistically – which starts with what goes into my body each and every day. I've been a long-time fan of Thorne and love that I can trust their science-backed supplements – notably, Creatine – to support not just my overall physical well-being, but to help me stay sharp and maintain endurance."
Creatine is a naturally produced amino acid found primarily in the muscles and in the brain and the most extensively studied supplement on the market. Thorne's Creatine features a micronized creatine monohydrate for superior dissolvability and absorption. It is also NSF Certified for Sport®, meaning each batch of Thorne's Creatine is tested for compliance with label claims to ensure the absence of nearly 300 substances banned by major athletic organizations.
"Creatine isn't new by any means, but it does offer so much more than the main buzzwords we so often hear when it comes to the product," said Mary Beech, Chief Growth Officer at Thorne. "The campaign taps further into Thorne's broader Thorne For platform and shines light on the fact that creatine is for everyone with a broad range of science-backed benefits across performance, endurance and cognitive focus."
The Creatine Campaign, created by international creative studio, Frosty and directed by Grammy Award winner Jack Begert, will launch with a comprehensive set of video and still assets to be used across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media and influencer marketing. The campaign will run September 8 – November 1 nationwide with DOOH active in 4 markets including Atlanta, Los Angeles, Miami and New York.
Thorne's Creatine product suite includes:
- Creatine – 180 servings, MSRP $82
- Creatine – 90 servings, MSRP $43
- Creatine – 30 servings, MSRP $35
- Coming Soon – Flavored Creatine (Strawberry and Pineapple Orange) – 60 servings, MSRP $48
Thorne will continue to enhance its creatine offerings, launching additional creatine products over the next several months. For more information about Thorne's Creatine and its premium suite of product solutions, Ciara's favorite products, and the campaign, visit https://www.thorne.com/featured/creatine.
About Thorne:
Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than seven million consumers. For more information, visit Thorne.com.
SOURCE Thorne
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