Ticket market size to grow by USD 201.02 billion from 2022 to 2027|Growing adoption of marketing strategies to increase ticket sales drives market growth - Technavio

NEW YORK, July 24, 2023 /PRNewswire/ -- The ticket market size is estimated to grow by USD 201.02 billion from 2022 to 2027. The market will be decelerating at a CAGR of 19.82% during the forecast period. North America will contribute 36% to the growth of the global market during the forecast period. The market growth in North America can be contributed to factors such as the growing popularity of sports events. The sports events include the Super Bowl, the Daytona 500 (Florida), and the NCAA Basketball National Championship, among others. Furthermore, the presence of numerous exhibition venues in the country is a key factor contributing to the growth of the market in the US. Hence, such factors boost the regional market growth during the forecast period. For Comprehensive details on the market size of the historic period(2017 to 2021) and forecast period (2023-2027) - View Sample report

Ticket market - Vendor Landscape
The ticket market is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Ticket market - Market Dynamics

Major Drivers & Challenges- 

The growing adoption of marketing strategies to increase ticket sales drives the growth of the market. Ticket providers use promotional strategies, including applying discount codes to tickets. The marketing strategies are targeted at budget-conscious consumers, and some of the marketing strategies followed by vendors include flash sales, early bird offers, access codes, and public discounts. Hence, the growing adoption of marketing strategies by vendors to increase ticket sales is expected to fuel the growth of the global ticket market during the forecast period.

The rising instances of ticket counterfeiting challenge the growth of the market. Even though most ticket resale transactions are legitimate, some involve ticket scammers with some ticket frauds, including major illegal activity in the global ticket market. For example, every year, more than 10% of the people who purchase concert tickets in the US get scammed. Hence, ticket counterfeiting is expected to challenge the growth of the global ticket market during the forecast period.

Key Trends-

The integration of analytics with online ticket platforms is an emerging trend in the ticket market. The use of analytics tools helps vendors automate ticket services, enhancing back-office operations, which helps reduce extra costs, such as marketing costs. Furthermore, analytics can be used to find out the accurate return on investment (ROI) earned by event organizers and moviemakers, which enables them to plan, budget, and forecast better. Hence, the integration of analytics with online ticket platforms is expected to propel the growth of the global ticket market during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report

Ticket market - Company Profiles

The ticket market report includes information on the product launches, sustainability, and prospects of leading vendors including AMC Entertainment Holdings Inc., Anschutz Entertainment Group Inc., Cinemark Holdings Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, Comcast Corp., CTS Eventim AG and Co. KGaA, Cvent Inc., Eventbee Inc., Eventbrite Inc., Ideabud LLC, ITKTS Interactive Technologies Pvt. Ltd., Live Nation Entertainment Inc., Lyte Inc., One97 Communications Ltd., Softjourn Corp., TickPick LLC, Viagogo Entertainment Inc., Big Tree Entertainment Pvt. Ltd., and eBay Inc.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

Ticket market - Market Segmentation

This ticket market report extensively covers market segmentation by type (sporting events, movies, concerts, and performing arts), source (primary and secondary), and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The sporting events segment will be significant for market growth during the forecast period. The growth of the segment can be attributed to the rising popularity of sports events, such as football, cricket, rugby, and tennis. Furthermore, factors such as the rising number of national- and regional-level sports tournaments and their growing audience base are also driving the growth of this segment. Hence, such factors boost the segment growth during the forecast period.

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Related Reports:

The online movie ticketing service market size is estimated to grow at a CAGR of 6.85% between 2022 and 2027. The market size is forecast to increase by USD 7,550.89 million. This online movie ticketing service market report extensively covers market segmentation by platform (mobile devices and desktops), application (cinema and shopping malls), and geography (North America, APAC, Europe, South America, and Middle East and Africa). The growing popularity of global box office is notably driving the market growth.

The North America secondary tickets market is estimated to grow at a CAGR of 12.53% between 2022 and 2027. The size of the market is forecast to increase by USD 9,623.84 million. This report extensively covers market segmentation by event type (sporting events, concerts, movies, and performing arts) and channel (online resale platforms and professional brokers). The high popularity of sports events is notably driving the market growth.

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Source
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global ticket market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global ticket market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Source Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Source Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

• 4.6 Global ticket market by Source Segment 2022 - 2027 
• Exhibit 23: Market Size (value) - Data Table on Global ticket market by Source Segment 2022 - 2027 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 24: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 25: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 26: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 27: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 28: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 29: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 30: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 31: Chart on Type - Market share 2022-2027 (%)
• Exhibit 32: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 33: Chart on Comparison by Type
• Exhibit 34: Data Table on Comparison by Type

• 6.3 Sporting events - Market size and forecast 2022-2027 
• Exhibit 35: Chart on Sporting events - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Data Table on Sporting events - Market size and forecast 2022-2027 ($ billion)
• Exhibit 37: Chart on Sporting events - Year-over-year growth 2022-2027 (%)
• Exhibit 38: Data Table on Sporting events - Year-over-year growth 2022-2027 (%)

• 6.4 Movies - Market size and forecast 2022-2027 
• Exhibit 39: Chart on Movies - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Data Table on Movies - Market size and forecast 2022-2027 ($ billion)
• Exhibit 41: Chart on Movies - Year-over-year growth 2022-2027 (%)
• Exhibit 42: Data Table on Movies - Year-over-year growth 2022-2027 (%)

• 6.5 Concerts - Market size and forecast 2022-2027 
• Exhibit 43: Chart on Concerts - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Data Table on Concerts - Market size and forecast 2022-2027 ($ billion)
• Exhibit 45: Chart on Concerts - Year-over-year growth 2022-2027 (%)
• Exhibit 46: Data Table on Concerts - Year-over-year growth 2022-2027 (%)

• 6.6 Performing arts - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Performing arts - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Performing arts - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Performing arts - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Performing arts - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Type 
• Exhibit 51: Market opportunity by Type ($ billion)
• Exhibit 52: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Source

• 7.1 Market segments
• Exhibit 53: Chart on Source - Market share 2022-2027 (%)
• Exhibit 54: Data Table on Source - Market share 2022-2027 (%)

• 7.2 Comparison by Source
• Exhibit 55: Chart on Comparison by Source
• Exhibit 56: Data Table on Comparison by Source

• 7.3 Primary - Market size and forecast 2022-2027 
• Exhibit 57: Chart on Primary - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Data Table on Primary - Market size and forecast 2022-2027 ($ billion)
• Exhibit 59: Chart on Primary - Year-over-year growth 2022-2027 (%)
• Exhibit 60: Data Table on Primary - Year-over-year growth 2022-2027 (%)

• 7.4 Secondary - Market size and forecast 2022-2027 
• Exhibit 61: Chart on Secondary - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on Secondary - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on Secondary - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on Secondary - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Source 
• Exhibit 65: Market opportunity by Source ($ billion)
• Exhibit 66: Data Table on Market opportunity by Source ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 68: Chart on Market share by geography 2022-2027 (%)
• Exhibit 69: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 70: Chart on Geographic comparison
• Exhibit 71: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 72: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 75: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 76: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 79: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 80: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 83: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 84: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 87: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 88: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 91: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 92: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 95: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027 
• Exhibit 96: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 99: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 Canada - Market size and forecast 2022-2027 
• Exhibit 100: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 103: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027 
• Exhibit 104: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 107: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 China - Market size and forecast 2022-2027 
• Exhibit 108: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 111: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 112: Market opportunity by geography ($ billion)
• Exhibit 113: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 AMC Entertainment Holdings Inc. 
• Exhibit 120: AMC Entertainment Holdings Inc. - Overview
• Exhibit 121: AMC Entertainment Holdings Inc. - Business segments
• Exhibit 122: AMC Entertainment Holdings Inc. - Key offerings
• Exhibit 123: AMC Entertainment Holdings Inc. - Segment focus

• 12.4 Anschutz Entertainment Group Inc. 
• Exhibit 124: Anschutz Entertainment Group Inc. - Overview
• Exhibit 125: Anschutz Entertainment Group Inc. - Product / Service
• Exhibit 126: Anschutz Entertainment Group Inc. - Key offerings

• 12.5 Big Tree Entertainment Pvt. Ltd. 
• Exhibit 127: Big Tree Entertainment Pvt. Ltd. - Overview
• Exhibit 128: Big Tree Entertainment Pvt. Ltd. - Product / Service
• Exhibit 129: Big Tree Entertainment Pvt. Ltd. - Key offerings

• 12.6 Citizen Ticket Ltd.
• Exhibit 130: Citizen Ticket Ltd. - Overview
• Exhibit 131: Citizen Ticket Ltd. - Product / Service
• Exhibit 132: Citizen Ticket Ltd. - Key offerings

• 12.7 Coast To Coast Tickets LLC 
• Exhibit 133: Coast To Coast Tickets LLC - Overview
• Exhibit 134: Coast To Coast Tickets LLC - Product / Service
• Exhibit 135: Coast To Coast Tickets LLC - Key offerings

• 12.8 Comcast Corp.
• Exhibit 136: Comcast Corp. - Overview
• Exhibit 137: Comcast Corp. - Business segments
• Exhibit 138: Comcast Corp. - Key news
• Exhibit 139: Comcast Corp. - Key offerings
• Exhibit 140: Comcast Corp. - Segment focus

• 12.9 CTS Eventim AG and Co. KGaA 
• Exhibit 141: CTS Eventim AG and Co. KGaA - Overview
• Exhibit 142: CTS Eventim AG and Co. KGaA - Business segments
• Exhibit 143: CTS Eventim AG and Co. KGaA - Key news
• Exhibit 144: CTS Eventim AG and Co. KGaA - Key offerings
• Exhibit 145: CTS Eventim AG and Co. KGaA - Segment focus

• 12.10 eBay Inc.
• Exhibit 146: eBay Inc. - Overview
• Exhibit 147: eBay Inc. - Product / Service
• Exhibit 148: eBay Inc. - Key news
• Exhibit 149: eBay Inc. - Key offerings

• 12.11 Eventbee Inc.
• Exhibit 150: Eventbee Inc. - Overview
• Exhibit 151: Eventbee Inc. - Product / Service
• Exhibit 152: Eventbee Inc. - Key offerings

• 12.12 Eventbrite Inc.
• Exhibit 153: Eventbrite Inc. - Overview
• Exhibit 154: Eventbrite Inc. - Product / Service
• Exhibit 155: Eventbrite Inc. - Key offerings

• 12.13 Ideabud LLC
• Exhibit 156: Ideabud LLC - Overview
• Exhibit 157: Ideabud LLC - Product / Service
• Exhibit 158: Ideabud LLC - Key offerings

• 12.14 Live Nation Entertainment Inc. 
• Exhibit 159: Live Nation Entertainment Inc. - Overview
• Exhibit 160: Live Nation Entertainment Inc. - Business segments
• Exhibit 161: Live Nation Entertainment Inc. - Key offerings
• Exhibit 162: Live Nation Entertainment Inc. - Segment focus

• 12.15 Lyte Inc.
• Exhibit 163: Lyte Inc. - Overview
• Exhibit 164: Lyte Inc. - Key offerings

• 12.16 One97 Communications Ltd. 
• Exhibit 165: One97 Communications Ltd. - Overview
• Exhibit 166: One97 Communications Ltd. - Product / Service
• Exhibit 167: One97 Communications Ltd. - Key offerings

• 12.17 Viagogo Entertainment Inc. 
• Exhibit 168: Viagogo Entertainment Inc. - Overview
• Exhibit 169: Viagogo Entertainment Inc. - Product / Service
• Exhibit 170: Viagogo Entertainment Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 171: Inclusions checklist
• Exhibit 172: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 173: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 174: Research methodology
• Exhibit 175: Validation techniques employed for market sizing
• Exhibit 176: Information sources

• 13.5 List of abbreviations 
• Exhibit 177: List of abbreviations

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