Tide(R) and Maria Antonieta Collins Show Women How to Save and Get the Most Value for Their Money

Tide® offers Free Home Economics Seminars Nationwide

Jan 25, 2010, 12:30 ET from Procter & Gamble

CINCINNATI, Jan. 25 /PRNewswire/ -- It is estimated that 31 percent of Hispanics have more expenses than income every month, according to Buenhogar Magazine. To help Hispanic women nationwide get the most value for their money by better managing their everyday finances, Procter & Gamble (P&G) and its Tide® brand have teamed up with journalist Maria Antonieta Collins and national organization "Las Comadres to bring them the Tide "Mas Valor por tu Dinero" Home Economics Seminars.

The free seminars will give attending women the information and resources to get more value for their money, with tips from how to put together a practical budget to how to save time and money when doing laundry and buying groceries.

"Based on my experience, which I have shared in one of my books, I understand firsthand the importance of proper budget management and learning to live within our means, and I am thrilled to be working with Tide to share this knowledge with Hispanic women across the country," said Collins.

"We are all going through difficult times and it is imperative to learn to better manage both our time and money so we can get the most value as well as achieve and maintain financial stability and a good quality of life," added Collins.

Open to the public, the seminars will be taking place starting January through June in the following Hispanic dense cities:

  • Miami: January 27, Miami Dade College
  • Nueva York: February 24, Queens Flushing Library
  • Dallas: March 23, Mountain View College
  • Los Angeles: May 12, Boys and Girls Club
  • Houston: June 6, Ripley House

"Tide understands that, because of the difficult economic situation, everyone is looking for ways to get more value for their money every day without sacrificing on quality," said Anelsie Ramos, External Relations Manager for Tide. "Through the Tide Home Economics Seminars, we want to show women that there are simple yet effective ways to get more value for their money on an everyday basis."

Now more than ever, Tide can help us get great value for our money while keeping our families' clothing impeccable. This is because Tide contains more than 2X more cleaning ingredients and less water than the next leading liquid detergent, which means Tide will give you great results with less product, making the detergent last longer.

For more information about Tide, please visit: www.tide.com/espanol

About Tide

For more than 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing.  Please visit www.tide.com/espanol for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble



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