TONIES® ANNOUNCES PARTNERSHIP WITH MS. RACHEL TO LAUNCH NEW TONIE FIGURINE

Debuts Exclusive Content Along with Ms. Rachel Fan-Favorites for Children to Learn and Play Without Screens

PALO ALTO, Calif., July 21, 2025  /PRNewswire/ -- tonies^®, the original screen-free audio entertainment system for young children, is excited to announce a new partnership with Ms. Rachel, known to millions as the beloved educator and content creator behind the Ms. Rachel YouTube Channel. The collaboration launches with the release of the highly-anticipated Ms. Rachel Tonie, bringing her signature blend of early learning, music and movement to life through the Toniebox for the very first time. The new Ms. Rachel Tonie will feature exclusive content and fan-favorites like "I'm So Happy" and "Phonics" as she is joined by friends, Herbie and Mr. Aron. 

"Ms. Rachel is a cultural icon and undeniably one of the most sought-after launches in tonies' history," said Christoph Frehsee, Chief Revenue Officer, tonies^®. "We are thrilled to finally bring fans what they've been eagerly awaiting - the songs, teachings and fun of Ms. Rachel in her very own Tonie. Our shared passion to create magical experiences that spark imagination and help children grow through play is what makes this partnership so meaningful."

"I'm so excited to team up with tonies to introduce the very first Ms. Rachel Tonie!" said Ms. Rachel. "Screen-free play is great for your little one's development! I can't wait to keep supporting your child's learning through music, movement, and lots of love!"

MS. RACHEL TONIE FEATURES NEW, EXCLUSIVE CONTENT
With the new Ms. Rachel Tonie, kids will enjoy exclusive content as Ms. Rachel is joined by her friends, Herbie and Mr. Aron, on exciting sound field trips. Through catchy songs, lively dialogue, and interactive prompts, they will visit places like a farm, school, and a busy city as they sing, dance, and learn along the way. Ms. Rachel performs classics like "Old MacDonald" and "Itsy Bitsy Spider" plus original fan-favorites like "I Could Be Your Friend" and "I Love a Rainbow."

The Ms. Rachel Tonie makes play and learning fun by teaching kids about daily routines, the alphabet, colors, and feelings. Little listeners can place the Ms. Rachel Tonie on top of their Toniebox to unlock a world of music, learning, and imagination.

The Ms. Rachel Tonie is available beginning July 20 for $19.99 at us.tonies.com, Amazon, Target (in-store and online), Walmart (online), and independent retailers nationwide.

CAA Brand Management, a division of Creative Artists Agency (CAA), orchestrated the deal with tonies® on behalf of its client, Ms. Rachel. 

For more information about tonies^®, visit us.tonies.com.
Follow tonies^® on Instagram (@tonies.us) and Facebook (@tonies.us).

ABOUT TONIES
tonies^® is the world's largest interactive audio platform for children with more than 9 million Tonieboxes and over 110 million Tonies sold worldwide. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries and the content portfolio includes more than 1,300 Tonies figurines. Today, tonies^® is the fastest growing toy company in Europe and a rising star in the United States. Among its many achievements, tonies^® was named among Fast Company's prestigious World's Most Innovative Companies for 2021, top ranked in Education. For more information, visit us.tonies.com.

ABOUT MS. RACHEL
Ms. Rachel (co-created by Rachel and Aron Accurso) has amassed over 10 billion views on YouTube and is also available on Netflix. The show blends songs, games and nursery rhymes with expert-backed strategies to help toddlers and their families learn, bond, and thrive. Every video, story, and song is crafted with care to support children's growth, making learning fun, interactive, and a playful way for families to connect. Rachel holds a master's degree in early childhood development and another in music education. She is a passionate advocate for children's rights and serves as an ambassador for several charitable organizations. Aron is a Broadway music director that has composed for theater, choir and of course, for littles

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