Transactional and Marketing Emails Market is to grow by USD 14,104.14 million from 2022 to 2027|Growing focus on engaging the audience through email marketing to boost the market growth - Technavio

NEW YORK, July 3, 2023 /PRNewswire/ -- The transactional and marketing emails market is estimated to grow by USD 14,104.14 million from 2022-2027, growing at a CAGR of 13.11%. APAC is estimated to account for 44% of the growth during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. It is the fastest-growing region in the global transactional and marketing email market, with China, Japan, South Korea, and India as the important revenue-generating countries. The rapid growth in the number of email users and increasing Internet penetration is propelling end-users to choose digital marketing strategies, such as marketing email services. Additionally, the adoption of online payment portals and the online purchase of goods has grown across these developing economies, such as China, India, Malaysia, and Australia, which has urged the demand for hosting transactional email services. For instance, in May 2021, about 51% of the total population in APAC countries were Internet users, and countries such as China and India together had about 1.41 billion Internet users. Also, these nations have the highest number of mobile phone users. The expansion of low-cost smartphones has resulted in the higher adoption of email accounts among individuals to ensure their data security or to gain access through the verification process. As a result, across APAC, access to email through smartphones is increasing. For Comprehensive details on the market size of historic period(2017 to 2021) and forecast period (2023-2027) - View Sample report

Vendor Landscape
The transactional and marketing email market is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Market Dynamics

Major Drivers & Challenges- 

The growing focus on engaging the audience through email marketing is the major factor notably driving the global transactional and marketing email market growth. To expand the reach of the products and services, marketing emails are becoming primary communication channels and deliver an efficient advertising platform for business-to-customer (B2C) and business-to-business (B2B) marketers. The rising emphasis of SMEs and large enterprises on executing cutting-edge marketing techniques through the optimum utilization of digital technologies is accelerating the use of marketing email platforms. To provide an engaging experience, marketing emails permit enterprises to engage directly with the audience with just one click and help in establishing one-to-one communication. Globally, companies are finding email marketing strategies significantly beneficial in meeting their fundamental marketing objectives, specifically those that focus on client conversion, brand awareness, and customer retention. An increasing number of organizations are adopting marketing email services to handle their marketing campaigns and to directly engage with their audience, which has driven revenue growth in the market and this is anticipated to persist during the forecast period.

The major challenge impeding the global transactional and marketing emails market growth is the presence of stringent user data protection regulations. Compliance with strict regulations that govern the use of the personal data of consumers, as well as the information and content in emails, poses a significant challenge for vendors delivering transactional and marketing email services. Moreover, the personal data of customers is essential for both vendors and business organizations that use transactional and marketing email services. On the other hand, non-compliance with regulatory requirements can lead to the risk of data breaches. Additionally, the risk of misuse of customer data and its unauthorized use is also a primary concern. Regulatory authorities often update their regulatory standards that business organizations and vendors must adhere to while offering any services involving the use of customer data to overcome such issues. Such factors will impede market growth during the forecast period.

Key Trends-

The growing use of interactive elements in marketing emails is the emerging trend driving the global transactional and marketing email market growth. Among organizations, the use of interactive email is rising to provide their targeted customers with an immersive experience as well as to make their emails more accessible and engaging. These emails also contain mailable microsites and links that enable the user to browse through different pages or components within the email by using icons and tabs. Business organizations are increasingly making the presentation of the marketing and transactional information contained in their emails more creative to increase the chances of customers opening their emails. Interactive emails help business organizations in providing further details about the product and in showcasing various products and services to targeted customers. Owing to the growing applications and uses of interactive emails, market vendors are increasingly emphasizing updating the features and interactive elements of emails to bring important differentiation to their software and tools, which is expected to propel the market growth during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report

Company Profiles

The transactional and marketing emails market report includes information on the product launches, sustainability, and prospects of leading vendors including ActiveCampaign LLC, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., MailerSend Inc., MessageBird BV, MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce.com Inc., SAP SE, Sendinblue SAS, Sinch AB, SmartMail, Technet to Email Marketing, and Twilio Inc.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

 Market Segmentation

The transactional and marketing emails market is segmented into application (marketing and transactions), end-user (SMEs, large enterprises, and government), and geography (APAC, North America, Europe, Middle East and Africa, and South America).

• The market share growth by the marketing segment will be significant during the forecast period. Marketing emails are generated and sent programmatically. Generally, they are used to advertise products and services and to incentivize loyal customers while developing a relationship with existing or potential customers. Vendors deliver a range of services through marketing emails, including the designing and building of a marketing email template, email optimization, consultation services to earn maximum ROI, and the customization of tools. Also, marketing emails enable enterprises to engage with their customers directly. This leads to an increasing number of business organizations adopting marketing emails as their primary marketing strategy. The growth of this segment is primarily attributed to the growing adoption of Transactional and Marketing Emails, which is driven by an increase in the global demand for the Transactional and Marketing Emails Industry.

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1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global transactional and marketing emails market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global transactional and marketing emails market 2017 - 2021 ($ million)

• 4.2 Applicaton Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Applicaton Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Historic Market Size

• 5.1 Global transactional and marketing emails market 2022 - 2027 
• Exhibit 23: Historic Market Size (value) – Data Table on Global transactional and marketing emails market 2022 - 2027 ($ million)
• Exhibit 24: Historic Market Size (volume) – Data Table on Global transactional and marketing emails market 2022 - 2027 ($ million)

• 5.2 Global transactional and marketing emails market by Segment – Historic Analysis 2022 - 2027 
• Exhibit 25: Historic Market Size (value) - Data Table on Global transactional and marketing emails market Segment 2022 - 2027 ($ million)

• 5.3 Global transactional and marketing emails market by Segment – Historic Analysis 2022 - 2027 
• Exhibit 26: Historic Market Size (value) - Data Table on Global transactional and marketing emails market Segment 2022 - 2027 ($ million)

• 5.4 Global transactional and marketing emails market by Segment – Historic Analysis 2022 - 2027 
• Exhibit 27: Historic Market Size (value) - Data Table on Global transactional and marketing emails market Segment 2022 - 2027 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary 
• Exhibit 28: Five forces analysis - Comparison between 2022 and 2027

• 6.2 Bargaining power of buyers 
• Exhibit 29: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 6.3 Bargaining power of suppliers 
• Exhibit 30: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 6.4 Threat of new entrants 
• Exhibit 31: Threat of new entrants – Impact of key factors in 2022 and 2027

• 6.5 Threat of substitutes 
• Exhibit 32: Threat of substitutes – Impact of key factors in 2022 and 2027

• 6.6 Threat of rivalry 
• Exhibit 33: Threat of rivalry – Impact of key factors in 2022 and 2027

• 6.7 Market condition 
• Exhibit 34: Chart on Market condition - Five forces 2022 and 2027

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 35: Chart on Application - Market share 2022-2027 (%)
• Exhibit 36: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 37: Chart on Comparison by Application
• Exhibit 38: Data Table on Comparison by Application

• 7.3 Marketing - Market size and forecast 2022-2027
• Exhibit 39: Chart on Marketing - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Data Table on Marketing - Market size and forecast 2022-2027 ($ million)
• Exhibit 41: Chart on Marketing - Year-over-year growth 2022-2027 (%)
• Exhibit 42: Data Table on Marketing - Year-over-year growth 2022-2027 (%)

• 7.4 Transactions - Market size and forecast 2022-2027
• Exhibit 43: Chart on Transactions - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Data Table on Transactions - Market size and forecast 2022-2027 ($ million)
• Exhibit 45: Chart on Transactions - Year-over-year growth 2022-2027 (%)
• Exhibit 46: Data Table on Transactions - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Application 
• Exhibit 47: Market opportunity by Application ($ million)

8 Market Segmentation by End-user

• 8.1 Market segments 
• Exhibit 48: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 49: Data Table on End-user - Market share 2022-2027 (%)

• 8.2 Comparison by End-user 
• Exhibit 50: Chart on Comparison by End-user
• Exhibit 51: Data Table on Comparison by End-user

• 8.3 SMEs - Market size and forecast 2022-2027
• Exhibit 52: Chart on SMEs - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on SMEs - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on SMEs - Year-over-year growth 2022-2027 (%)

• 8.4 Large enterprises - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)

• 8.5 Government - Market size and forecast 2022-2027
• Exhibit 60: Chart on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Government - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Government - Year-over-year growth 2022-2027 (%)

• 8.6 Market opportunity by End-user 
• Exhibit 64: Market opportunity by End-user ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation 
• Exhibit 66: Chart on Market share by geography 2022-2027 (%)
• Exhibit 67: Data Table on Market share by geography 2022-2027 (%)

• 10.2 Geographic comparison 
• Exhibit 68: Chart on Geographic comparison
• Exhibit 69: Data Table on Geographic comparison

• 10.3 APAC - Market size and forecast 2022-2027
• Exhibit 70: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 73: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 10.4 North America - Market size and forecast 2022-2027
• Exhibit 74: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 77: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 10.5 Europe - Market size and forecast 2022-2027
• Exhibit 78: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 81: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 10.6 South America - Market size and forecast 2022-2027
• Exhibit 82: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 85: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 10.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 86: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 89: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 10.8 US - Market size and forecast 2022-2027
• Exhibit 90: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 93: Data Table on US - Year-over-year growth 2022-2027 (%)

• 10.9 China - Market size and forecast 2022-2027
• Exhibit 94: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 97: Data Table on China - Year-over-year growth 2022-2027 (%)

• 10.10 Japan - Market size and forecast 2022-2027
• Exhibit 98: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 101: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 10.11 Germany - Market size and forecast 2022-2027
• Exhibit 102: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 105: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 10.12 France - Market size and forecast 2022-2027
• Exhibit 106: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 109: Data Table on France - Year-over-year growth 2022-2027 (%)

• 10.13 Market opportunity by geography 
• Exhibit 110: Market opportunity by geography ($ million)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers 

• 11.2 Market challenges 

• 11.3 Impact of drivers and challenges 
• Exhibit 111: Impact of drivers and challenges in 2022 and 2027

• 11.4 Market trends 

12 Vendor Landscape

• 12.1 Overview 

• 12.2 Vendor landscape 
• Exhibit 112: Overview on Criticality of inputs and Factors of differentiation

• 12.3 Landscape disruption 
• Exhibit 113: Overview on factors of disruption

• 12.4 Industry risks 
• Exhibit 114: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered 
• Exhibit 115: Vendors covered

• 13.2 Market positioning of vendors 
• Exhibit 116: Matrix on vendor position and classification

• 13.3 ActiveCampaign LLC 
• Exhibit 117: ActiveCampaign LLC - Overview
• Exhibit 118: ActiveCampaign LLC - Product / Service
• Exhibit 119: ActiveCampaign LLC - Key news
• Exhibit 120: ActiveCampaign LLC - Key offerings

• 13.4 Amazon.com Inc. 
• Exhibit 121: Amazon.com Inc. - Overview
• Exhibit 122: Amazon.com Inc. - Business segments
• Exhibit 123: Amazon.com Inc. - Key news
• Exhibit 124: Amazon.com Inc. - Key offerings
• Exhibit 125: Amazon.com Inc. - Segment focus

• 13.5 Constant Contact Inc. 
• Exhibit 126: Constant Contact Inc. - Overview
• Exhibit 127: Constant Contact Inc. - Product / Service
• Exhibit 128: Constant Contact Inc. - Key offerings

• 13.6 DMi Partners Inc. 
• Exhibit 129: DMi Partners Inc. - Overview
• Exhibit 130: DMi Partners Inc. - Product / Service
• Exhibit 131: DMi Partners Inc. - Key offerings

• 13.7 Elastic Email Inc. 
• Exhibit 132: Elastic Email Inc. - Overview
• Exhibit 133: Elastic Email Inc. - Product / Service
• Exhibit 134: Elastic Email Inc. - Key offerings

• 13.8 Ignite Visibility LLC 
• Exhibit 135: Ignite Visibility LLC - Overview
• Exhibit 136: Ignite Visibility LLC - Product / Service
• Exhibit 137: Ignite Visibility LLC - Key offerings

• 13.9 Intuit Inc. 
• Exhibit 138: Intuit Inc. - Overview
• Exhibit 139: Intuit Inc. - Business segments
• Exhibit 140: Intuit Inc. - Key offerings
• Exhibit 141: Intuit Inc. - Segment focus

• 13.10 Klaviyo Inc. 
• Exhibit 142: Klaviyo Inc. - Overview
• Exhibit 143: Klaviyo Inc. - Product / Service
• Exhibit 144: Klaviyo Inc. - Key offerings

• 13.11 MessageBird BV 
• Exhibit 145: MessageBird BV - Overview
• Exhibit 146: MessageBird BV - Product / Service
• Exhibit 147: MessageBird BV - Key offerings

• 13.12 Oracle Corp. 
• Exhibit 148: Oracle Corp. - Overview
• Exhibit 149: Oracle Corp. - Business segments
• Exhibit 150: Oracle Corp. - Key news
• Exhibit 151: Oracle Corp. - Key offerings
• Exhibit 152: Oracle Corp. - Segment focus

• 13.13 Salesforce.com Inc. 
• Exhibit 153: Salesforce.com Inc. - Overview
• Exhibit 154: Salesforce.com Inc. - Product / Service
• Exhibit 155: Salesforce.com Inc. - Key news
• Exhibit 156: Salesforce.com Inc. - Key offerings

• 13.14 SAP SE 
• Exhibit 157: SAP SE - Overview
• Exhibit 158: SAP SE - Business segments
• Exhibit 159: SAP SE - Key news
• Exhibit 160: SAP SE - Key offerings
• Exhibit 161: SAP SE - Segment focus

• 13.15 Sendinblue SAS 
• Exhibit 162: Sendinblue SAS - Overview
• Exhibit 163: Sendinblue SAS - Product / Service
• Exhibit 164: Sendinblue SAS - Key offerings

• 13.16 Sinch AB 
• Exhibit 165: Sinch AB - Overview
• Exhibit 166: Sinch AB - Business segments
• Exhibit 167: Sinch AB - Key offerings
• Exhibit 168: Sinch AB - Segment focus

• 13.17 Twilio Inc. 
• Exhibit 169: Twilio Inc. - Overview
• Exhibit 170: Twilio Inc. - Product / Service
• Exhibit 171: Twilio Inc. - Key offerings

14 Appendix

• 14.1 Scope of the report 

• 14.2 Inclusions and exclusions checklist
• Exhibit 172: Inclusions checklist
• Exhibit 173: Exclusions checklist

• 14.3 Currency conversion rates for US$ 
• Exhibit 174: Currency conversion rates for US$

• 14.4 Research methodology 
• Exhibit 175: Research methodology
• Exhibit 176: Validation techniques employed for market sizing
• Exhibit 177: Information sources

• 14.5 List of abbreviations 
• Exhibit 178: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com

SOURCE Technavio