Transitions Optical Launches Spanish-Language Online Web Series "Estilo a Primera Vista"

Celebrity Stylist Irma Martinez to Host and Share Tips on Looking and Seeing Your Best

Jul 28, 2015, 08:00 ET from Transitions Optical, Inc.

PINELLAS PARK, Fla., July 28, 2015 /PRNewswire/ -- Today, Transitions Optical, Inc., the innovator of photochromic adaptive lens technology, announced a three-part web series entitled "Estilo a Primera Vista."  Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.

"We know that U.S. Hispanics care about style and how they look to the world," said Patience Cook, Director, North America Marketing, Transitions Optical. "But we also know they have higher rates of preventable vision loss and eye conditions. As a respected stylist and member of the Hispanic community, Irma is the perfect person to prove that being fashionable can go hand in hand with eye health."

Addressing Fashion and Function
The web series touches on three main themes ranging from how to choose eyewear that complements the shape of your face, skin tone, personal style and lifestyle to selecting fashion accessories that make eyewear the focus of a complete look. But the webisodes will not only focus on outer beauty.  With the help of Martinez, Transitions Optical hopes to motivate viewers to pay attention to their overall eye health by visiting an eye care provider on a regular basis. 

According to a comprehensive study by the National Eye Institute, Latinos developed visual impairment and blindness at the highest rate of any ethnic group in the country. Globally, a recent study found that while sight is the most valued of the senses, 39 percent of adults admit they pay less attention to their eyes than any other health issue. Keeping tabs on eye health is important since even daily exposure to UV rays can have a cumulative effect on eyes, making them more susceptible to serious eye conditions like cataracts and age-related macular degeneration.

Transitions® lenses continually adapt to changing light, going beyond vision correction offered by ordinary clear prescription lenses. They also reduce glare and eyestrain, making eyes more comfortable. As a bonus, they block 100 percent of the sun's harmful UV rays, offering eyes added protection, important for maintaining eye health.  In addition to Transitions lenses, an overall sun protection regimen to help protect the eye from harmful UV radiation includes frame size.  The larger the frames, the greater the eyes are protected from UV rays.  A UV coating on the back of the lens can also provide additional protection.

"I'm excited to share how Transitions lenses are stylish and can complete any great look," Martinez said. "But the fact that I can also inspire my community to take better care of their eyes through fashion is also very gratifying."

Martinez, a Transitions lenses wearer herself, is well-known in fashion circles for her ability to put her fashion-forward clients on best-dressed lists. Named one of the top 25 most powerful women by People en Espanol, her styling is regularly seen on red carpets, music videos and the covers of U.S. and international magazines.

To view "Estilo a Primera Vista," go to www.transitions.com/es-us or visit YouTube.

ABOUT TRANSITIONS OPTICAL
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.

Product leadership, consumer focus, and operational excellence have made the Transitions brand one of the most recognized consumer brands in optics.

For more information about the company and Transitions lenses, visit Transitions.com.

SOURCE Transitions Optical, Inc.



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