BOCA RATON, Fla., Oct. 2, 2019 /PRNewswire/ -- Once a run-of-the-mill flea market in Delray Beach has been transformed into a bustling Manhattan-style mini mall where shoppers can stroll along Fifth Avenue while Frank Sinatra belts out New York New York.
"Our PR campaign will ask shoppers why fly to the Big Apple, New York City when all the glitter and panache of Manhattan is right here in your back yard at better prices," said Adrienne Mazzone, TransMedia Group president and a compulsive shopper herself.
Originating in 1971, The Big Apple Shopping Mall and Bazaar has risen above its humble origins and has been totally reborn as a fun and exciting shopping mall in Florida.
"The Big Apple Shopping Mall and Bazaar went through a highly selective process before picking us to represent them, which makes a lot of sense as TransMedia was born in New York when Tom Madden started the award-winning firm after leaving his lofty position at NBC," said Mazzone.
TransMedia Group has been around since 1981, so both the Bazaar and its publicists share lots of history, marketing skills and vintage charm, added Mazzone.
"We'll show how The Big Apple Shopping Mall and Bazaar transformed into a beautiful place to stroll, with a Jewelry Exchange and Salon and Spa, including dining, a hair salon, clothing, shoes, wellness supplements and more.
"This place is going to light up like a Christmas Tree in Central Park and be a huge hit in Delray, with events, shopping, food and wine tasting, which TransMedia will be telling about daily via our specialty, social media."
Publicity from TransMedia Group's PR team will include media campaigns, book signings, fashion shows, which will launch October 19, 2019 Thinkin' Pink by Angela Pocillico show open to the public!
Under the direction of Chad Ruggiere, the Vice President of Business Development and Marketing, and Jerry Sosa, the General Manager, Transmedia Group is excited to see BIG changes - and Chad and Jerry have already been shaking up the big apple! Business changes, new vendors, and a beautiful new café to boot.
"Our PR will rustle with innovative ideas as we execute a fast paced plan implemented by a team of pros who'll make The Big Apple Shopping Bazaar the toast of Florida," she said.
Media Contact: Francis Du Fducommerce@gmail.com 561-750-9800 x2100
SOURCE TransMedia Group