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Treasury Wine Estates lanza curso y examen de Maestro Sommelier en América Latina

La empresa de vinos demuestra su compromiso con la región iniciando una colaboración de educación vinícola con el Tribunal de Maestros Sommeliers en las Américas


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Treasury Wine Estates

Apr 11, 2013, 09:11 ET

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NAPA, California, 11 de abril de 2013 /PRNewswire/ -- Treasury Wine Estates (TWE), la mayor empresa de vinos del mundo que cotiza en bolsa, se ha asociado con el Tribunal de Maestro Sommeliers (CMS) en las Américas para ofrecer la primera serie de cursos y exámenes de Master Sommelier al sector en general en América Latina. El programa pone de relieve la creciente importancia del mercado latinoamericano para TWE y el interés de la región por marcas emblemáticas del nuevo mundo, como Beringer y Penfolds. América Latina es un importante mercado emergente para TWE debido a sus tendencias de consumo crecientes. TWE registró un aumento del 16% en su volumen de ventas en la región durante el primer semestre del año fiscal 2013.

"Como empresa, estamos muy entusiasmados con la creciente sofisticación de los consumidores de América Latina y su creciente interés en el buen vino. Y nuestra asociación con CMS, la organización de acreditación de servicios vinícolas más prestigiosa y respetada del mundo, confirma nuestro interés", dijo Sandra LeDrew, directora ejecutiva de TWE, Américas. "Estamos muy contentos y honrados en ofrecer este programa a los profesionales de América Latina que buscan aumentar sus conocimientos sobre el vino. Después de todo, son ellos los que ejercerán una importante influencia en el consumidor latinoamericano".

El programa fue lanzado en marzo de 2013, cuando 48 participantes tomaron el curso y examen de Nivel I, Introducción a Sommelier, en el Hotel InterContinental Presidente de la Ciudad de México. Todos los participantes fueron patrocinados por TWE y 46 de ellos aprobaron el examen, que según el CMS es un resultado excepcional.

"Es muy emocionante poder llevar el programa CMS a América Latina, donde el interés y el nivel de sofisticación en torno al servicio del buen vino ha crecido de forma espectacular", dijo Shayn Bjornholm, MS, director de examen para el Tribunal de Maestros Sommeliers en las Américas. "Con su cartera internacional de vinos prestigiosos y comprensión de esta región, Treasury Wine Estates ha sido el socio ideal para nosotros en esta iniciativa".

Información adicional

Acerca de la asociación entre TWE y CMS Américas
Antes de llevar el programa de CMS a la Ciudad de México, Treasury Wine Estates dedicó diez meses a la coordinación del programa con sus importadores de México --Vinoteca y Vinos Viñedos y Bodegas-- así como con CMS Américas y el Hotel InterContinental Presidente, que cuenta con la más extensa lista de vinos de la Ciudad de México.

El curso de nivel I fue impartido por Juan Gómez, MS, de The Breakers Resort de Palm Beach, Florida, el primer mexicano en obtener el título de Maestro Sommelier, y Juan Serafín, MS, educador de Southern Wine & Spirits, Illinois. De los 48 alumnos que participaron en el curso inicial, 25 eran de la sección de sommelier de Ciudad de México y 23 provenían de cuentas ubicadas en la región.

Acerca de Treasury Wine Estates
Treasury Wine Estates (TWE) es una empresa mundial de vinos singular, con una cartera líder internacional de vinos del nuevo mundo.

Desde el establecimiento de Penfolds de Australia a mediados de la década de los 1840, hasta la fundación en 1876 de Beringer Vineyards, la empresa ha creado un legado vinícola. TWE es ahora la mayor empresa vinícola del mundo que cotiza en bolsa (ASX: TWE.AX) y cuenta con más de 80 marcas, entre ellas Beringer Vineyards, Be., Castello di Gabbiano, Chateau St. Jean, Cellar No. 8, Colores del Sol, Etude, Lindeman's, Matua Valley, Meridian Vineyards, Penfolds, Rosemount Estate, Souverain, Stags' Leap Winery, St. Clement, The Skinny Vine, Wolf Blass y muchas más.

Con más de 28.000 acres de viñedos sostenibles, ventas anuales de unas 32 millones de cajas de vino e ingresos de aproximadamente AU$ 1.640 millones, TWE emplea a más de 3.600 viticultores, enólogos, vendedores y personal de distribución y apoyo en 12 países. Para obtener más información, visite www.tweglobal.com.

Acerca del Tribunal de Maestros Sommeliers
El Tribunal de Maestros Sommeliers se creó para fomentar mejores estándares de conocimiento sobre bebidas y servicio en hoteles y restaurantes. El primer examen exitoso de Maestro Sommelier se realizó en el Reino Unido en 1969 y en abril de 1977 se estableció el Tribunal de Maestros Sommeliers como el principal organismo examinador a nivel internacional. El diploma de Maestro Sommelier, que prevé cuatro niveles de examen, se considera el credencial profesional más importante del sector de servicios de vinos y licores.

Contacto para los medios
Joel Fisher
[email protected]
(707) 299-3270  

FUENTE  Treasury Wine Estates

FUENTE Treasury Wine Estates

SOURCE Treasury Wine Estates

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