NEEDHAM, Mass., Jan. 26, 2021 /PRNewswire/ -- Today, Tripadvisor®, the world's largest travel platform, released its annual Travelers' Choice® Best of the Best Awards for Destinations, highlighting the Popular, Trending, and Emerging Destinations around the world, as well as a new category for 2021: National Parks. The awards are based on the quality and quantity of reviews and ratings for accommodations, restaurants, and things to do in destinations worldwide on Tripadvisor over a 12-month period.
The awards reveal where travelers ventured in 2020, while travel was still open, as well as where they dreamed of going while the pandemic kept them stuck at home. With travel restrictions in place for much of the year, travelers explored the world very differently -- they took more local trips closer to home and favored outdoor spots, away from crowded cities. According to a recent survey of Tripadvisor travelers, more than half (52%) say they are more likely to take an outdoor or nature trip than they were before the pandemic1. As a result, the Travelers' Choice Trending Destinations for 2021 are almost entirely outdoor destinations. Sun Belt destinations dominated the U.S. list, with Gatlinburg, Tennessee, at the heart of Great Smoky Mountains National Park, taking the top spot in the United States. On the global stage, Cabo San Lucas, Mexico, is the number one Trending Destination, seeing the biggest spike in top reviews and ratings last year.
While COVID-19 kept travelers from exploring too far from home last year, it couldn't stop them from indulging their wanderlust dreaming of the destinations that would be on their go-to list once travel opens up again. Topping the world's Travelers' Choice Emerging Destinations list — the places travelers are "saving" on Tripadvisor, and that everyone will be talking about next— is Martinique in the Caribbean.
"Alongside the latest vaccine developments, pent-up demand is prompting the world to think more about travel in 2021," said Christine Maguire, vice president and general manager, global media business at Tripadvisor. "But one result of the pandemic may be the destinations they're interested in. In fact, a recent survey revealed that 74% of travelers will spend more time selecting a destination when planning their next trip2. If you're like me and already imagining your first post-vaccine vacation, this list of travelers' favorite destinations can serve as your inspiration."
Top 10 Trending Destinations in the U.S. Trending Destinations recognize destinations that saw the biggest increase in a combination of positive ratings and reviews over the last year.
Gatlinburg, Tenn. Good for: hiking Great Smoky Mountains National Park, fishing, rafting
Top 10 Emerging Destinations in the World Emerging Destinations showcase the spots with the greatest year-over-year increase in "saves" on Tripadvisor around the world. Different from the other categories, which highlight where travelers have already visited, the Emerging list identifies where they want to visit. These are the destinations travelers were dreaming of while they were stuck at home all year — and where they may go next.
Popular Destinations include the locations that travelers raved about most on Tripadvisor in the past year, comprising iconic world cities. Bali is the most popular destination in the world for 2021, rising from #4 last year to dethrone London. Check out the full list of Popular Destinations here: www.tripadvisor.com/TravelersChoice-Destinations.
Methodology The Travelers' Choice Best of the Best Awards for Destinations honor travelers' favorite destinations worldwide based on the quality and quantity of reviews and ratings from Tripadvisor travelers for accommodations, restaurants, and things to do in destinations worldwide over a 12-month period (December 1, 2019 through November 30, 2020).
The PopularDestinations category honors the locations that are the most popular among Tripadvisor reviewers. The methodology takes into account quality and volume of reviews to surface destinations that consistently deliver the best overall experience for travelers.
The TrendingDestinations category honors the locations that showed the greatest year-over-year increase in a combination of positive traveler reviews and ratings for accommodations, restaurants, and things to do on Tripadvisor.
The Emerging Destinations category honors the locations that showed the greatest year-over-year increase in "saves" for accommodations, restaurants and things to do on Tripadvisor. Travelers can "save" their travel ideas and plans on Tripadvisor by tapping the heart icon on places to stay, restaurants, and things to do. Saves is a great indicator of what travelers are interested in doing in the future, as opposed to what they have done or are booking now.
The National Parks category honors the scenic and historically significant parks that are the most popular among travelers, according to reviews and ratings for accommodations, restaurants, and things to do on Tripadvisor.
Note to Editor
Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of up to 2,400 consumers per survey, in partnership with Qualtrics, conducted approximately every two weeks from 3/27/20 through 10/21/20 across six countries - U.S., UK, Australia, Italy, Singapore and Japan.
Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of 2,330 consumers, in partnership with Qualtrics, conducted between 12/28/20 through 1/10/21 across six countries - U.S., UK, Australia, Italy, Singapore and Japan.
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