True North Matchmaking Services Launches in Greater Philadelphia

Service Takes Aim at Frustrated Online Daters

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True North Matchmaking Services

Nov 11, 2010, 11:18 ET

WEST CHESTER, Pa., Nov. 11, 2010 /PRNewswire/ -- Barb Gunselman, successful matchmaker and entrepreneur, wants to take dating in a new direction -- true north and offline. Today, True North Matchmaking Services (www.findmytruenorth.com) announces its entry into the professional matchmaking arena in Greater Philadelphia with the goal of finding and setting up sophisticated and professional singles using a more personal and safe approach than other services, including a private investigator background check.

"In the current climate of cyber-driven impersonal dating, it makes it difficult to find -- and too easy to overlook -- the right person," says Barb Gunselman, managing director of True North. "True North is for the person who is tired of online dating but doesn't want a 'Millionaire Matchmaker' type experience," says Gunselman, referring to the television series where a matchmaker arranges dates for wealthy men seeking attractive partners.

Gunselman believes successful relationships are built on equality, respect and honesty. Less expensive than other high-end matchmaking services in the area that typically charge men higher fees than women, True North matches couples based on shared interests and goals, rather than looks and financial status.

"Online profiles are almost entirely based on the superficial, which can change overnight," said Gunselman.  "I match people based on what's real and unchanged over time: common interests, values and personality."

True North is the vision of Gunselman who previously ran a prominent high-end matchmaking service, and Al Schuster, president and owner of True North and Polaris Business Services, LLC.  

"From a business-perspective, the timing could not be better to launch this type of service in the Philadelphia region," says Schuster. "People are too busy, budget-conscience and skeptical about relying on Web or cost-prohibitive dating services to meet their match."

About Barb Gunselman:

A mother of four, matchmaker, breast cancer survivor, entrepreneur, and certified lifestyle consultant, Gunselman wears many hats. But it was a bandana that sparked her entrepreneurial spirit when she was bald from chemotherapy and radiation treatments for breast cancer.  Gunselman decided to forgo wigs and scarves and instead wore self-designed Swarovski crystal-decorated bandanas -- Bella Bandanas was born. Now Gunselman sells the popular bandanas online and in her downtown West Chester store, Bling It On!

"Nothing is scary once you've had cancer."  Surviving has made Barb pursue her passions, including matchmaking, with no fear of trying. VIDEO (http://www.youtube.com/watch?v=2Unki50gEDA)

About True North Matchmaking:

True North Matchmaking Service finds and matches sophisticated and professional singles using a more personal and safe approach than other dating services.  Experienced matchmaker, Barb Gunselman, has matched more than 300 people in her career, many leading to marriage.  Her approach is to connect individuals based on shared interests and goals rather than looks and financial status.  Each client undergoes a screening process including an in-depth interview and background check by a private investigator. True North strives to take the work out dating, and has six locations throughout the Greater Philadelphia area for added convenience. Please visit www.findmytruenorth.com. 

SOURCE True North Matchmaking Services

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