SANTA MONICA, Calif., Jan. 21, 2015 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform, redesigned its dealer certification program to help dealerships gain access to more high-quality customers as well as improve sales closing rates and customer satisfaction scores. The program also ensures the car-buying experience is the best it can be for customers.
TrueCar Certification Program 2.0 for both franchised and independent dealerships launched as part of the TrueCar Dealer Training System, and includes six new interactive videos that take about 30 minutes to complete. Participation is mandatory and TrueCar Certified Dealers are required to complete the Certification Program at least every 12 months. Participating dealers must also meet contractual customer service requirements.
"Not every dealer meets the standards to become a TrueCar Certified Dealer," said Stewart Easterby, TrueCar's chief operating officer. "Unlike lead-generation, listings or advertising-supported automotive sites, TrueCar proactively suspends dealers for customer experience or performance reasons. TrueCar suspended over 300 dealers in 2014 for failing to meet its rigorous quality standards."
According to TrueCar data, dealers who completed the previous program had an average 30 percent increase in closing rates. With updated content reflecting the latest best practices and dealer tools, TrueCar is confident that completing the new program will help dealerships improve even further.
Additionally, completing the new Certification Program will help increase car sales to more users of TrueCar-affiliated sites including USAA, Consumer Reports, AARP, AAA, US News, GEICO and TrueCar.com.
Being a TrueCar Certified Dealer sets a dealership apart. With a network of nearly 10,000 dealerships, more than one out of four U.S. franchise dealers has fulfilled the criteria to be part of the TrueCar Certified Dealer network.
"TrueCar's mission is to make car buying simple, fair and fun," Easterby said. "TrueCar has an obligation to its users, affinity partners, OEM partners and dealer partners to ensure participating dealers are held to the highest standards."
TrueCar, Inc. (NASDAQ: TRUE) is the negotiation-free car buying and selling platform. TrueCar enables a negotiation-free car buying experience by giving buyers transparent insight into what others actually paid (price confidence), upfront pricing information (price discovery), and access to a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is that buying a car is painful and buyers fear they are going to overpay or be surprised with hidden fees. TrueCar's transparent upfront pricing information makes the car buying process simple so there are no surprises and buyers never overpay. TrueCar's mission is to make car buying simple, fair and fun. Its national network of more than 9,000 TrueCar Certified Dealers, including both new car franchise dealers and non-franchise dealers, is committed to providing negotiation-free savings off MSRP and upfront pricing information for all car-buyers, including members of some of the country's largest membership and service organizations such as AARP, American Express, AAA, and USAA. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.
TrueCar media line: +1-844-469-8442 (US toll-free) | Email: [email protected]
SOURCE TrueCar, Inc.