TrueCar.com Adds Upfront Pricing Feature to Its Price Report

SANTA MONICA, Calif., April 20 /PRNewswire/ -- TrueCar (www.truecar.com), the authority in new car pricing, announced today that the site's unparalleled new car pricing product will now be showing local guaranteed upfront prices offered by dealers.  Additionally, buyers will have an immediate option to connect with those dealers to purchase the vehicle.

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By providing consumers with information about what other people paid for a particular vehicle within the last 30 days and overlaying that with actual dealer offers, consumers will instantly know whether the prices being offered are good, great or fair.  And, just like TrueCar price reports, this feature is provided absolutely free to the consumer.

"We recognized that after empowering consumers with price confidence, they were left on their own to find a dealer," said Scott Painter, Co-Founder/CEO of TrueCar. "The upfront pricing feature simply connects the dots for interested consumers."

With just one click, car buyers will be able to see up to three guaranteed upfront prices being offered by dealers in their area and have complete confidence that the prices being offered are fair – all without surrendering their anonymity or setting foot into the dealership.

"Knowing the fair price for a car helps the buyer and seller reach consensus in a shorter amount of time, resulting in both parties walking away satisfied," added Painter.

Recently named CNNMoney's #1 Site to Get The Best Price on New Car, TrueCar provides complete pricing transparency and believes that empowering the consumer with information eases the car buying process for both consumers and dealers. TrueCar has partnered with Zag (www.zag.com), which powers the online car buying programs for many of the nation's most trusted brands.  Zag only works with select dealers who provide guaranteed upfront, haggle-free prices and a first class car buying experience for consumers.

The process of identifying a price — and now a dealer — remains a simple process.  After researching and choosing the vehicle you want:

• Go to TrueCar.com.
• Select the manufacturer, enter your zip code and click "go"
• Select the model
• Choose your options
• If available, the "Lowest Certified Price" dealer link appears directly on the TrueCar Price Curve
• Connect with your choice of local certified dealers

This new feature is valuable to consumers who want to streamline their car buying experience. By eliminating time spent locating a dealer and negotiating a great price at the dealership, "Lowest Certified Price" eliminates the most frustrating parts of the car buying process.

About TrueCar

TrueCar is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area.  With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious — using TrueCar they walk in knowing the price of a fair deal. Dealers benefit from TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web. 

About TrueCar Data

TrueCar obtains data directly from car dealers, respected dealer management system (DMS) providers, and well-known data aggregators within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

Available Topic Expert(s): For information on the listed expert(s),click appropriate link.

Scott Painter

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94535

Jesse Toprak

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94534

SOURCE TrueCar.com