TrueCar.com and Zag Sign Three-Year Agreement to Sponsor Famed Pebble Beach Concours d'Elegance

SANTA MONICA, Calif., Aug. 10 /PRNewswire/ -- TrueCar.com, the authority on new car pricing, and Zag, announced today that they have signed an agreement to be Official Sponsors of the 2010 Pebble Beach Concours d'Elegance®. This is their first annual appearance at Pebble Beach and marks the beginning of a three-year commitment to sponsor one of the automotive industry's most respected events. This inaugural appearance coincides with the 60th Anniversary of the famed event, to be held on Sunday, August 15th on the 18th fairway of the Pebble Beach Golf Links®.

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"The Pebble Beach Concours d'Elegance is the confluence of the most influential car people and the most beautiful classic and collectible cars in the world," said Scott Painter, founder and CEO of TrueCar.com and Zag.  "We are thrilled to be appearing here for the first time and look forward to a long-term relationship where we can continue to share our passion for all things automotive."

As part of the day's festivities, Motor Trend Radio will broadcast and record from the TrueCar.com suite throughout the day. Hosted by 20-year radio veteran Bob Long, Motor Trend's nationally syndicated program brings the pages of the nation's most popular auto magazine to life, with guest appearances by some of the best-known names in the industry.

About TrueCar

TrueCar is bringing "radical clarity" to the new car buying process.  TrueCar publishes detailed product, cost and incentive data that every car shopper needs to know in order to find the car they want at the right price.  TrueCar is the only comprehensive source for accurate transactional data that, for the first time, reveals what everyone else paid for their vehicle. Informed with this data both customers and dealers can have an accurate and current understanding of the actual market value of any car, in any market at any time.  The result is a fair deal for both parties and a better experience that is reinventing how cars are sold.

About Zag

Zag (www.zag.com) has created a better way to buy a car. Zag powers online and mobile car buying programs for more than 50 of the nation's foremost and far-reaching brands including USAA, AAA, American Express and Consumer Reports. Zag leverages group buying power with its nationwide network of over 3,500 select car dealers to provide car shoppers with low, upfront prices and a haggle-free car buying experience. Over 100,000 new and used cars have been sold by Zag dealers since the launch of the first program in 2006. Zag was recently named the second fastest-growing company in Los Angeles County by the Los Angeles Business Journal. Zag is based in Santa Monica, CA.

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Scott Painter

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SOURCE TrueCar.com