TrueCar.com Reports Discounts Higher for Domestic 2010 Models

SANTA MONICA, Calif., Sept. 16 /PRNewswire/ -- Previous model-year domestic makes and models continue to top the list of average possible vehicle discounts* from their Manufactured Suggested Retail Price (MSRP) with savings of over $7,500 according to the latest TrueTrends™ Report from TrueCar.com, the authority in new car pricing, trends and forecasting.  The report shows that Chevrolet (16 percent), Ford (14 percent) and Chrysler (12 percent) are the top three makes for 2010 make discounts and the Chevrolet Silverado and Ford Ranger are the top two models.

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Additionally, large trucks continue to offer the highest average discount among the 15 vehicle categories TrueCar.com tracks with discounts of 12 percent. Following large trucks on the category list are luxury cars (9 percent); large and midsized cars (8 percent); and large SUVs, small cars, vans and minivans (7 percent).

"The summer sales season has passed but manufacturers are still discounting previous and even new model-year vehicles to help push vehicles off dealership lots," said Jesse Toprak, VP of Industry Trends and Insights at TrueCar.com.  "It's important for consumers to research current incentives and vehicle pricing information to maximize their savings when purchasing a new car."

Some examples of 2010 and 2011 vehicle discounts from MSRP include:

Using TrueCar.com's new Best Local Price tool, in conjunction with the site's Certified Pricing, consumers can search for vehicle pricing – either by make/model or category – and be given both a guaranteed upfront price and names of up to three dealers from the TrueCar dealer network.

The TrueTrends Report is available to be viewed in its entirety at TrueCar.com.

About TrueCar

TrueCar is the authority in new car prices.  We show car buyers and car dealers how much people actually paid for a particular car in a specific local area.  With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers.  Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web. 

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space.  We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

*Discounts are based on potential national pricing and may vary by region; incentives are subject to change.

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Jesse Toprak

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SOURCE TrueCar.com