U Mobile Receives 2012 Frost & Sullivan Most Promising Service Provider of the Year

KUALA LUMPUR, Malaysia, April 13, 2012 /PRNewswire/ -- U Mobile has been awarded the 2012 Frost & Sullivan Most Promising Service Provider of the Year at the 2012 Frost & Sullivan Malaysia Excellence Awards held on the 12th of April at the DoubleTree by Hilton, Kuala Lumpur.

The Malaysia Excellence Awards seek to recognize companies and individuals that have pushed the boundaries of excellence, rising above the competition and demonstrating outstanding performance in Malaysia.

The recipient of this award outranked all the other contenders and has demonstrated clear leadership in the key measurement areas of number of subscribers and subscriber growth rate, revenue, service innovation, and pricing innovation.

"U Mobile demonstrated clear leadership by being the first mobile network operator to commercially launch Malaysia's fastest mobile broadband, with speeds of up to 42 Mbps using HSPA+. In 2011, they also signed a strategic Network Sharing Agreement with Maxis, making this the first active 3G RAN sharing arrangement to be deployed in Malaysia," said Vikas Chanani, Industry Analyst for Frost & Sullivan's ICT practice.

He continued, "They had phenomenal growth in terms of number of subscribers' additions last year. One of the major success factors for high growth numbers was achieved by leveraging on their extensive channel distribution partners 7-eleven, Cosway, Singer, Giant, and Tesco to compliment traditional sales channels. 2011 was indeed a successful year for U Mobile."

The Frost & Sullivan Malaysia Excellence Awards are based on extensive market engineering tools evolved by Frost & Sullivan. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

The findings of the detailed evaluation will then be presented to a panel of independent judges comprising influential personalities and leaders in Malaysia, to decide the recipient for each category.

For more details on the 2012 Frost & Sullivan Malaysia Excellence Awards log-on to http://www.malaysia-awards.com/

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SOURCE Frost & Sullivan