Unscripted Moments Make Fatherhood the #WorldsToughestJob

CLEVELAND, June 3, 2014 /PRNewswire/ -- There is no way to schedule when your six-year-old spills chocolate pudding on the new white rug, no practice session for walking your daughter down the aisle, and no book that teaches which funny dance will get your baby to giggle for the first time. In real life, dads are faced with rewarding challenges, silly situations and unexpected parenting moments every day. Cardstore, the popular custom greeting card website from American Greetings, recently let everyone know that moms have an endless job description – but don't forget that dads also have the #worldstoughestjob!

To demonstrate how challenging real-life fatherhood is, American Greetings held a casting call for actors to audition for a commercial, playing the role of "Dad." Little did the actors know that the audition WAS the actual commercial! The video illustrates that being a dad works best when he uses his own way of offering guidance and showing love. Dads deserve a standing ovation for also doing the #worldstoughestjob. Celebrate dad with a perfectly personalized Father's Day card from Cardstore that expresses your love in a way that's as unique and special as him. Adding meaningful details to the card (like your own photos and words) that we professionally print and mail for you shows dad appreciation for the details (like hearing his cheers during your soccer games and looking forward to his legendary s'mores each summer) that often go unrecognized.

"Card sales and retail spending for Mother's Day always surpass Father's Day, but we want everyone to realize that fatherhood is also the #worldstoughestjob," said Christy Kaprosy, vice president of marketing for American Greetings. "Showing gratitude for dads is important – fatherhood is tougher than it looks! Cardstore gives consumers the ability to connect with and celebrate dads, grandfathers, husbands, brothers and friends by surprising them with a one-of-a-kind card created especially for them."

Be sure to place your Cardstore Father's Day card order no later than Monday, June 9 (or Wednesday, June 11 for expedited shipping) so that dad receives his card in time for the holiday! And join the conversation by telling us why the dad in your life deserves a standing ovation and tagging your Father's Day tweets, posts and pics with #worldstoughestjob; we will tally them up with our Dadmiration Tracker on the Cardstore blog.

To start interacting with, creating and browsing the huge variety of designs perfect for all the amazing dads you want to celebrate this Father's Day, visit www.cardstore.com, or download the free Cardstore app from the iTunes App Store or Google Play. You can follow and connect with Cardstore on Facebook, YouTube, Pinterest, Cardstore blog, Instagram, Twitter and Google+. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram. 

About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com.

SOURCE American Greetings Corporation