Upgrade Your Watch Wardrobe

DOVER, N.J., Oct. 5 /PRNewswire/ -- Casio America, Inc. announced that actor Bryan Greenberg from the hit HBO show "How to Make It in America" will serve as Brand Ambassador for its new line of men's timepieces – the EDIFICE Black Label collection. Available starting in October at fine retailers, the versatile EDIFICE Black Label collection encompass modern, timeless luxury and the return of the wristwatch for uptown deal makers and downtown style cravers. The star, known for his role as the trendy, ambitious and enterprising Ben on "How to Make It in America," perfectly represents the EDIFICE man – the man who is "going places." These watches merge sophisticated style with the intellectual tasks of your most powerful machine, perfect for taking any well-rounded man from the boardroom to the ballpark, and at an affordable price with expensive appeal.

(Photo: http://photos.prnewswire.com/prnh/20101005/NY76183 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101005/NY76183 )

Greenberg, who will star with Justin Timberlake in "Friends with Benefits," to be released next year, is best known for his former roles in shows including "October Road" and "One Tree Hill," and movies such as "Bride Wars," "The Good Guy" and "Prime." He officially launched the EDIFICE Black Label collection at the company's 2010 "Shock the World" event in New York City this August. He'll also serve to promote the hot new brand through additional press initiatives and events throughout the year, including one at the Tourneau Time Machine store in early November.

"As a longtime Casio fan, I jumped at the opportunity to help promote the new EDIFICE brand, in fact, I count a vintage Casio watch that I purchased in Japan as one of my most prized possessions," said Brand Ambassador, Bryan Greenberg. "The sleek design and cutting-edge technology of the Black Label collection really mesh with my personal style."

The EDIFICE brand was designed for the upwardly mobile man with a sense of style, intelligence and savvy. The Black Label collection is dynamic and striking, exuding speed and technology through its aesthetic and functionality.  The watches, ranging in price from $150 to $500, are meant to take any man from day to evening, whether attending a sporting event or enjoying a night on the town.

With six sleek and active styles (Model numbers: EQWM1100DC-1A2, EQS500C-1A1, EFA132BK-1AV, EFA132PB-1AV, EFA131BK-1AV, EFA131PB-1AV), the Black Label collection possesses such features as double disk hands, multi-layered dials, world time, daily alarms, water resistance, full automatic calendar and more, all within a race motif to find a meeting point at fashion and function.

"We are so thrilled to form this partnership with the talented Bryan Greenberg to launch the EDIFICE timepiece brand," said Shigenori Itoh, Vice President of Casio's Timepiece Division. "His persona, both on-screen and off, perfectly resonates with the brand's stylish and smart image that we are excited for our consumers to see."  

Greenberg joins popular Formula One racecar driver Sebastian Vettel as ambassador for the masculine EDIFICE brand.  Vettel has been promoting the brand globally through press and advertising initiatives.

For additional product information, visit www.casiousa.com.

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.  

SOURCE Casio America, Inc.