Urban One, Inc. Spreads Messages Of Hope And Unity Amid COVID-19 Pandemic With New WE ARE ONE PSA Campaign Across All Its Brands
Campaign Features Celebrities, Reach Media Syndicated Radio Hosts, TV One Network Talent, and Urban One Executives and Staff Sharing Stories of Encouragement, Healing and Hope
SILVER SPRING, Md., April 16, 2020 /PRNewswire/ -- Urban One recently unveiled a new WE ARE ONE PSA campaign designed to provide hope and encouragement during the COVID-19 pandemic. The campaign features a host of celebrities, Reach Media Syndicated Radio Personalities, talent from TV One and Radio One, Urban One executives and staff sharing uplifting expressions of unity and strength as the nation grapples with the unprecedented impact of the global health pandemic.
The campaign features Reach Media syndicated radio hosts Erica Campbell (Get Up! Mornings with Erica Campbell), Rickey Smiley (The Rickey Smiley Morning Show) and Willie Moore, Jr. (The Willie Moore Jr. Show). Additional participants include Reach Media radio personality Griff (Get Up! Mornings with Erica Campbell), singer Kenny Lattimore, actress and producer Terri J. Vaughn (Girlfriends' Getaway, Mann and Wife), actor Tobias Truvillion (Loved To Death, Sistas), actor Tray Chaney (Saints & Sinners, The Wire), TV One and CLEO TV talent David Quinn (ATL Homicide), Vincent Velazquez (ATL Homicide), Chef Jernard Wells (New Soul Kitchen), Chef JJ Johnson (Just Eats with Chef JJ), TV One and Radio One talent, as well as Urban One executives and staff. Urban One invites its content consumers to join the conversation and share their video messages using #WeAreOne.
"During challenging times, we must seek to elevate the hearts, minds and spirits of our community," said Cathy Hughes, Chairwoman, Urban One, Inc. "The We Are One campaign allows our Urban One family to spread faith, hope and love and unite with others as we face the challenge presented by this global health crisis."
The WE ARE ONE PSAs will run across all of the Urban One brands including TV One, CLEO TV, Radio One, Reach Media, iOne Digital, and One Solution. Follow @Urban1Media on Facebook and Twitter to join the campaign.
To view the WE ARE ONE PSA, please click here.
ABOUT URBAN ONE, INC.
Urban One, Inc. (urban1.com), together with its subsidiaries, is the largest diversified media company that primarily targets African-American and urban consumers in the United States. Urban One is the parent company of Radio One, Reach Media, Inc. (blackamericaweb.com), TV One (tvone.tv), CLEO TV (mycleo.tv), iOne Digital (ionedigital.com) and One Solution. Formerly known as Radio One, Inc., the Company was founded in 1980 with a single radio station and now owns and/or operates 59 broadcast stations (including HD stations) in 15 urban markets in the United States, making it one of the nation's largest radio broadcasting companies. The Company's growth led to diversification into syndicated radio programming, cable television and online digital media. As a result, in 2017, Radio One, Inc. was renamed Urban One, Inc. to reflect the Company's multi-media operations better. While the Company was renamed Urban One, Radio One remains the brand of the radio division and all of its radio assets. Through Reach Media, Inc., the Company operates nationally syndicated radio programming, including the Tom Joyner Morning Show, the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. TV One is a national cable television network serving more than 59 million households, offering a broad range of original programming, classic series, and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. Launched in January 2019, CLEO TV is a lifestyle and entertainment cable television network targeting Millennial and Gen X women of color. iOne Digital is a collection of digital platforms providing the African-American community with social, news and entertainment content across numerous branded websites, including Cassius, Bossip, HipHopWired, and MadameNoire branded websites. One Solution provides award-winning, fully integrated advertising solutions across the entire Urban One multi-media platform. Through its national, multi-media operations, the Company and One Solution provides advertisers with a unique and powerful delivery mechanism to African-American and urban audiences. Finally, Urban One owns a minority interest in MGM National Harbor, a gaming resort located in Prince George's County, Maryland.
ABOUT TV ONE
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Uncensored, The DL Hughley Show, ATL Homicide, Fatal Attraction, and Urban One Honors. In addition, TV One is the cable home of original blockbuster films including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Miki Howard Story, Bobbi Kristina, and The Bobby DeBarge Story. TV One is owned solely by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media Company primarily targeting Black and urban audiences.
SOURCE Urban One, Inc.
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