U.S. Virgin Islands Sets New Tourism Record in 2024, Welcoming Unprecedented Visitor Numbers

"As a destination, we continue to explore, elevate, and improve, which further supports the ongoing goal to build upon our commitment to be a premier Caribbean destination," shares Commissioner Joseph Boschulte of the U.S. Virgin Islands Department of Tourism.

In 2024, combined airline arrivals at Cyril E. King Airport in St. Thomas and Henry E. Rohlsen Airport in St. Croix totaled 932,265 passengers. This figure surpassed the previous record set during the COVID-19 pandemic by over 100,000 passengers and represented a 16.5% increase compared to 2023.

The newly released numbers culminate a year of exponential tourism growth for the U.S. Virgin Islands, including a record-breaking month of arrivals in March with 106,026, and the introduction or return of airline routes from American Airlines, Cape Air, Delta Air Lines, Frontier, JetBlue, Spirit Airlines, Sun Country, and United Airlines.

The Territory also experienced a significant boost in cruise passengers, welcoming 1,770,922, resulting in a 9.8% increase compared to 2023. This growth was driven by the maiden voyages of several ships, including Scarlet Lady, Icon of the Seas, Disney Treasure, Explora I, Sun Princess, Explora II, Emerald Azzurra, Celebrity Apex, and Rhapsody of the Seas. The increase in cruise arrivals highlights the ongoing efforts of the Department of Tourism and local partners to strengthen and foster relationships across the industry.

In addition to welcoming more visitors, the territory also received several prestigious industry honors, including:

• Porthole Cruise and Travel Magazine: Best Caribbean Cruise Destination 2024
• Caribbean Journal Caribbean Travel Award:
  • Caribbean Culinary Destination: St. Croix
  • Caribbean Yachting Destination of the Year
  • Event Destination of the Year
• USA TODAY 10 Best Readers' Choice Travel Awards:
  • Top 10 Best Beach: Honeymoon Beach, St. John
• The World's 50 Best Beaches presented by Banana Boat:
  • Number 1 Best Beach in the World 2024, Trunk Bay, St. John
• Expedia 2024 Summer Outlook
  • Number 1 Domestic Trending Summer Destination, St. Thomas
• HSMAI Adrian Awards:
  • Experiential Marketing Bronze Award- The U.S. Virgin Islands' Caribbean Way of Sports & Lifestyle Tourism Integrated Campaign

"As we look to 2025, we will continue to push the creativity of our marketing strategies, which includes advertising, social media, public relations, and partnerships to connect with and keep the U.S. Virgin Islands top of mind for new and returning travelers," adds Commissioner Boschulte.

Commissioner Boschulte and the Department of Tourism team continue to set their sights on an ambitious future, positioning the U.S. Virgin Islands as the premier destination for travelers seeking natural beauty, cultural richness, and warm hospitality.

For more information about the U.S. Virgin Islands, please visit https://www.visitusvi.com/.

About the U.S. Virgin Islands
About 40 miles east of Puerto Rico, the U.S. Virgin Islands comprise a United States territory located in the northeastern Caribbean Sea. The three islands are St. Croix, St. John, and St. Thomas, where the capital of Charlotte Amalie is located. Perfect for leisure or business travel, the U.S. Virgin Islands features breathtaking, world-renowned beaches, an international marine industry, European architecture, and a burgeoning restaurant industry. No passports are required from U.S. citizens traveling from the U.S. mainland or Puerto Rico. Entry requirements for non-U.S. citizens are equivalent to entering the United States from any international country. Upon departure, a passport is required for non-U.S. citizens. For more information about the United States Virgin Islands, go to www.VisitUSVI.com, follow us @VisitUSVI on Facebook, Instagram, Threads and Pinterest, and @USVITourism on TikTok, X and LinkedIn.

SOURCE U.S. Virgin Islands Department of Tourism