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U.S. Wipes Market Industry Outlook & Forecast Report 2022-2027 Featuring Key vendors - Johnson & Johnson, Procter & Gamble, Nice-Pak Products, Reckitt Benckiser, Unilever, & The Clorox Company

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News provided by

Research and Markets

May 06, 2022, 09:00 ET

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DUBLIN, May 6, 2022 /PRNewswire/ -- The "U.S. Wipes Market - Industry Outlook & Forecast 2022-2027" report has been added to ResearchAndMarkets.com's offering.

The U.S. wipes market size was valued at USD 5.58 billion in 2021 and is expected to reach USD 8.03 billion by 2027, growing at a CAGR of 6.25% during the forecast period.

The increased awareness about physical hygiene and increased spread of diseases through viruses has propelled the demand for wipes in the US. The market is witnessing increased demand from sectors such as healthcare, hospitality, residential, corporates, and various government agencies and militaries.

This is because continuous innovations in wipes formulations and dispenser designs such as touchless dispensers are gaining traction in the market. The US-based organization such as the US FDA and US CDC also play an important role in creating awareness of hand hygiene.

For instance, the US CDC campaign 'Clean Hands Count' encourages and empowers patients to ask healthcare service providers whether they washed their hands. All these factors propel the demand for wipes in the market.

The advent of the online platform has also provided an opportunity for numerous vendors to step up and pitch in for their offerings across the globe diluting the physical boundaries.

U.S. WIPES MARKET SEGMENTATION

The Pennsylvania Department of Environmental Protection (DEP) is promoting all Pennsylvanians only to flush human waste and toilet paper, not disinfecting wipes or other non-disposable substances that should be disposed of in the garbage. This will propel the demand of disposable wipes in the wipes market in the US.

The multi-purpose wipes market holds the largest share in the household application segment owing to the increasing demand for portable and easy-to-use all-liquid absorbents in day-to-day maintenance and cleaning activities. In addition, the increasing consumer spending on multipurpose wipes is the major factor strengthening the demand for multi-purpose wipes.

The portability of wet wipes allows the users to simply maintain and improve personal and environmental hygiene standards and ultimately lessen the risk of cross-contamination.

Study room furniture witnessed a slight rise in demand due to several companies across the globe mandating work from home practices for their employees. But this was only temporary and in long term, the market did witness a decline in sales. However as global construction and consumer markets rebound from the decline imposed by COVID-19, the outlook for global furniture sales is expected to rise. This is underpinned by new residential construction, and housing projects, thus driving the demand for wood & laminate wipes for disinfecting and cleaning in furniture and carpentry.

GEOGRAPHICAL OUTLOOK

South: The Southern region accounts for the highest population in the US and is further rising continuously. Hospitality, household, and healthcare are the key sectors driving the economy of the southern US. Hence, these sectors are likely to accelerate the demand for wipes across the region significantly.

West: The growth in this region is attributed to the high disposable income, high acceptance of advanced products, and accelerating usage across multiple end-users. States such as Nevada, Utah, and Arizona are witnessing continuous population growth, providing significant growth opportunities for vendors in the market.

Midwest: Ohio is one of the major markets for wipes due to the high presence of healthcare facilities, corporates, and various institutions. The demand for wipes in the region is driven by the massive size of the end-user markets such as the residential sector and a growing number of nuclear families.

VENDOR LANDSCAPE

The key players in the market are- Johnson & Johnson, Procter & Gamble, Nice-Pak Products, Reckitt Benckiser, Unilever Group, The Clorox Company, etc.

Vendors can boost profitability by practicing efficient production techniques that minimize product costs and mitigate associated risks.

ArtNaturals in 2020 added sanitizing wipes to their product portfolio. The ArtNaturals Hand Sanitizing Wipes are made with a simple formula of glycerin and 75 percent ethanol alcohol, meeting the Centers for Disease Control and Prevention's hand hygiene recommendations.

EO x and Alaska Airlines Launch Essential Oil Sanitizing Hand Wipes. EO partners with Alaska Airlines to provide travelers with EO hand sanitizing wipes to help fliers feel more comfortable and relaxed.

Key Highlights

  • There has been a growth of innovative solutions in the market. For instance, VersaSure, along with Clorox healthcare Fuzion cleaner disinfectant, launched a new type of bleach, which combines disinfecting efficacy against tough pathogens with broader surface compatibility.
  • Companies such as Reckitt Benckiser are engaged in various social programs, thereby creating awareness among the people about hygiene, thereby catering to the improved hygiene and health standards.
  • On March 5th, 2020, Washington becomes the first state with a wipe labeling law. The law necessitates "Do Not Flush" logos on non-flushable wipes. This has increased the demand for flushable wipes in the market.

Key Vendors

  • Johnson & Johnson
  • Procter & Gamble (P&G)
  • Nice-Pak Products
  • Reckitt Benckiser
  • Unilever
  • The Clorox Company

Other Prominent Vendors

  • Diamond Wipes
  • Kimberly-Clark
  • LA Fresh
  • Unicharm
  • Edgewell Personal Care Company
  • 3M
  • B. Braun
  • BD
  • Dynarex Corporation
  • Ecolab
  • 2XL Corporation
  • Contec
  • GOJO Industries
  • Cantel Medical
  • CleanWell
  • Diversey
  • Kinnos
  • Medline Industries
  • Sani Professional
  • Stryker

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.2 Base Year

4.3 Scope Of The Study

4.4 Market Segments

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.1.1 Consumer Preference For Wipes

7.1.2 Forms Of Packaging

7.1.3 Raw Material And Sustainability Trends

7.2 Impact Of Covid-19

8 Market Opportunities & Trends

8.1 Advancements & Innovative Solutions

8.2 Consumer Interest In Eco-Friendly Products

8.3 Rise In Promotion Of Wipes

8.4 Shift In Consumer Behavior

9 Market Growth Enablers

9.1 Upsurge In E-Commerce Platforms

9.2 Rising Hygiene Awareness Among Consumers

9.3 Increase In Product Launches

9.4 Growing Demand & Supply Gap

10 Market Growth Restraints

10.1 Regulatory Concerns & Product Recalls

10.2 Flushable Wipes Causing Septic Issues

10.3 Increase In Raw Material Prices

11 Market Landscape

11.1 Market Size & Forecast

11.2 Five Forces Analysis

12 Value Chain Analysis

12.1 Value Chain Overview

12.1.1 Overview

12.1.2 Material Suppliers

12.1.3 Manufacturers

12.1.4 Distributors

12.1.5 Retailers

12.1.6 Online Channels

12.1.7 End-Users

13 Product

13.1 Market Snapshot & Growth Engine

13.2 Market Overview

13.3 Wet Wipes

13.4 Dry Wipes

14 Type

14.1 Market Snapshot & Growth Engine

14.2 Market Overview

14.3 Disposable Wipes

14.4 Non-Disposable

15 Application

15.1 Market Snapshot & Growth Engine

15.2 Market Overview

16 Household

16.1 Market Snapshot & Growth Engine

16.2 Market Overview

16.2.1 Market By Region

16.3 Multi-Purpose Wipes

16.4 Floor Wipes

16.5 Wood & Laminate Wipes

16.6 Kitchen Wipes

16.7 Bathroom Wipes

16.8 Glass/Screen Cleaner Wipes

17 Baby Care

17.1 Market Overview

17.1.1 Market By Region

18 Personal Care

18.1 Market Snapshot & Growth Engine

18.2 Market Overview

18.2.1 Market By Region

18.3 Facial & Cosmetic Wipes

18.4 Hand & Body Wipes

18.5 Others

19 Industrial

19.1 Market Snapshot & Growth Engine

19.2 Market Overview

19.2.1 Market By Region

19.3 Healthcare

19.4 Manufacturing

19.5 Food Industry

19.6 Automotive & Transportation

19.7 Others

20 Wipe Fabric Technology

20.1 Market Snapshot & Growth Engine

20.2 Market Overview

20.3 SPUNLACE

20.4 Air-Laid

20.5 Wet-Laid

20.6 Others

21 Distribution Channel

21.1 Market Snapshot & Growth Engine

21.2 Market Overview

21.3 Hypermarkets & Supermarkets

21.4 Convenience / Retail Stores

21.5 Pharmacy Stores

21.6 Online Stores

21.7 Direct Selling

For more information about this report visit https://www.researchandmarkets.com/r/sc78sv

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]

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