Valspar Announces Simplified Approach to Color Inspiration with its 2024 Color of the Year, Renew Blue

The brand has selected one Color of the Year, a grayed sea-green, moving away from its previous selection of 12 Colors of the Year

CLEVELAND, Aug. 17, 2023 /PRNewswire/ -- Today, paint and coatings brand, Valspar® celebrates the 15^th anniversary of its Color of the Year launch by announcing its 2024 Color of the Year, Renew Blue (8003-37D): a balanced blue with a touch of grayed sea-green that focuses on wellness and comfort – setting a restful and meditative mood in any room of the home. Valspar color experts have thoughtfully selected Renew Blue as the 2024 Color of the Year as consumers seek consistency in their home and work to find balance where it matters most. With a renewed focus on self-care and personal well-being, homeowners are looking for ways to make their dwellings uplifting places to relax, recharge, and entertain.

"Renew Blue is an incredibly versatile and all-season shade that anyone can envision in their space. Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity," said Sue Kim, Valspar Director of Color Marketing. "Blue is a classic shade that has become the new neutral for today's home and can be mixed and matched to fit a variety of design styles and applications."

With simplicity at the forefront, Valspar is differentiating its color inspiration approach from its past selection of 12 Colors of the Year by announcing one assuring Color of the Year, offering limitless design possibilities while emphasizing control, consistency, and equilibrium within the home.

"The 2024 Color of the Year kicks off a simplified approach in color inspiration," said Kim. "Our home is a space where we are creating a sense of comfort and slowing down. Having one color adaptable enough to lead any design project helps consumers feel in control of their space and their vision."

Ways To Use The 2024 Color of the Year

• Backyard 
  • The harmonious green and blue of Renew Blue open the possibility for versatile indoor and outdoor design applications, blurring the boundary between interior and exterior.  While classic blue is still relevant, look to sand dunes for texture and color inspiration to create a nature-influenced, wabi-sabi look.
• Entryway
  • The beautiful and functional décor in a home's entryway, such as unique ceramics and handwoven textiles, ushers in unique style in your home. Layer in the timeless blue tones and accents to create visual mystery while elevating the ordinary with luxury.
• Bathroom/Spa 
  • This mid-tone shade has become popular for relaxing or recharging environments with nourishing greens influencing the pure blue color family, enhancing a sense of personal wellbeing and tranquility. From handmade décor to vintage metallic finishes, reimagining the wellness mindset pushes the bathroom into a personal retreat.
• Nursery 
  • Leaning into the modern sentiment of "Less is More," these rooms should reflect a naturally minimalist design aesthetic and showcase color coordination with mood-boosting hues and joyful color.
• Color Drenching
  • Romanticize the experience of color. Color drenching from baseboards to ceilings to décor. It's a full experience of color in a poetic way. Exploring different textures is the key to give visual interest.
• Color Pairings
  • Perfect Backdrop (8005-8B): Beige helps balance the cool tones of Renew Blue and works in harmony with various styles. The familiar, natural tone has returned strong, creating a comforting space.
  • Dusk in the Valley (8004-3B): Barely there, pastel gray is soothing to our senses. Layering Renew Blue with pale tints in various materials creates a sense of calm and relaxation.

The Valspar 2024 Color of the Year is available now exclusively at Lowe's stores nationwide, on Lowes.com and the Lowe's mobile app, in Valspar Reserve®, Signature®, Ultra®, and 2000™, 4000™, and ExpressCoat™ interior paint formulas, Cabinet & Furniture and Door & Trim Oil Enriched Enamels, as well as Defense™, Duramax®, and SeasonFlex®, and StormCoat® exterior paint formulas. For more information on the Valspar 2024 Color of the Year, please visit: https://www.valspar.com/en/colors/color-of-the-year

Free color tools available from Valspar
For small changes to your home that can make a big impact, Valspar offers color tools to help you feel confident in your paint buying decisions. Free Color Consultations from our Color Experts offer personalized advice, allowing you to find your perfect color! DIYers can also save a trip to the store by having paint chips sent directly to their home for free directly from valspar.com.

For more information on Valspar color trends and tools, please visit: valspar.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The company manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin.com.

About Lowe's
Lowe's Companies, Inc. is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

SOURCE Valspar