vineyard vines Announced As The Official Style Of The Premier Lacrosse League

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Jul 22, 2019, 13:30 ET

STAMFORD, Conn., July 22, 2019 /PRNewswire/ -- vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, announced today a partnership with America's newest lacrosse organization Premier Lacrosse League (PLL). Celebrating the league's inaugural season, vineyard vines will serve as The Official Style of the Premier Lacrosse League with exclusive product available for purchase during the current 2019 season and 2020 season. The collection will consist of exclusively designed PLL t-shirts and shep shirts for men, women and kids and is available exclusively onsite at PLL games and on www.premierlacrosseleague.com. In addition, vineyard vines will activate with the Premier Lacrosse League in each of the 13 major-market cities with branded signage, on-field half-time entertainment for fans, t-shirt giveaways and more.

"We are excited to be partnering with the Premier Lacrosse League as long time fans of lacrosse, the oldest and fastest growing team sport in North America," said Ian Murray, vineyard vines CEO & co-founder. "As brothers and entrepreneurs ourselves, Ian and I are honored to support Paul Rabil and his brother, Mike, who are bringing an exceptional league to lacrosse players and fans everywhere," said Shep Murray, vineyard vines CEO & co-founder.

"We're thrilled to have vineyard vines join our expanding list of partners, where they'll be making their first splash into professional lacrosse at our inaugural PLL All-Star Game," says PLL Co-founder and CSO Paul Rabil. "Mike and I drew a lot of inspiration from Ian and Shep -- two brothers starting a company within their local community, then growing it into a worldwide phenomenon. We're excited to collaborate with vineyard vines using innovative activations and displays throughout the PLL season and beyond."

Kicking off with the All-Star Game at the Banc of California Stadium in Los Angeles, California on July 21, vineyard vines will make its debut as the league's Official Style by hosting an immersive skills challenge for players throughout the weekend. Fans will see PLL's top 50 players face off against one another through a multitude of competitions. Throughout the season, vineyard vines will also implement an ambassadors program where select players will engage with the brand.

For more information, follow along on vineyard vines social channels Instagram, Facebook and Twitter.

ABOUT vineyard vines®
A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.

About The Premier Lacrosse League
The Premier Lacrosse League (PLL) brings the sport of lacrosse to a national stage for the first time through a tour-based model, complete with the best players the sport has to offer. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group comprised of The Raine Group, Joe Tsai Sports, Brett Jefferson and Creative Artists Agency (CAA). The PLL season began on June 1, 2019 with six teams embarking on a 14-week season that concludes with a playoff and PLL Championship Game. The PLL season is distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter(@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).

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