BOSTON, Jan. 29, 2018 /PRNewswire/ -- Wahlburgers, the better burger restaurant brand founded by Chef Paul Wahlberg along with brothers Donnie Wahlberg and Mark Wahlberg, has launched the Impossible Burger, now available nationwide throughout all participating Wahlburgers locations. The Wahlburger Impossible Burger is a 100% meatless option that is made entirely from plants and includes a four ounce patty, smoked cheddar, lettuce, caramelized onions, chili spiced tomatoes and Paul's signature, house-made Wahlsauce.
"Our customers have been asking for a delicious, meatless option and we are always looking for new ways to boost the Wahlburgers experience for our guests," said Paul Wahlberg, who visited Redwood City, California based Impossible Foods in 2017 and featured the Impossible Burger on the A&E reality TV show, Wahlburgers. "We're excited to announce our latest menu addition and can't wait for guests to taste the popular Impossible Burger with our very own Wahlburgers twist, that follows our restaurant's made-from-scratch philosophy and includes our signature Wahlsauce and the freshest ingredients possible."
"Paul and the team at Wahlburgers have been partners to us since adding the Impossible Burger to their Boston-area restaurant menus last fall," said Impossible Foods COO David Lee. "We're thrilled that their unique take on our burger will now be enjoyed by Wahlburgers' dedicated following of burger aficionados nationwide, offering a plant-based option for customers from coast to coast."
In development since 2011, the Impossible Burger cooks, tastes and smells like ground beef from cows -- but is made entirely from plants. It is produced without hormones, antibiotics, cholesterol or artificial flavors. It uses about 75% less water, generates about 87% fewer greenhouse gases, and requires around 95% less land than conventional ground beef from cows. The Wahlburgers Impossible Burger is expected to roll-out nationwide across its locations in the coming months.
Founded by Executive Chef Paul Wahlberg, Donnie Wahlberg and Mark Wahlberg, Wahlburgers debuted in October 2011 in Hingham, Massachusetts. The subject of an A&E reality show, Wahlburgers offers a fun, casual, music-filled atmosphere where guests, like family, share great food, a few laughs and lots of love. While its walls celebrate the family's story through photos and words of the Wahlberg brothers' life journeys from Dorchester, Massachusetts neighborhood kids - to rising chef and internationally recognized celebrities - it's the food at Wahlburgers that takes center stage. Crafted by Chef Paul and served with heartfelt hospitality, the chef inspired menu features a variety of fresh burgers, house made condiments, crispy haddock, seared chicken and vegetarian options. Other signature items include Mom's Sloppy Joe, thin crispy onion rings, tater tots and thick creamy frappes and floats. Gluten free options are available. Wahlburgers' full-service bar is a popular gathering spot offering an impressive selection of adult frappes, cocktails, wines and beers including the signature Wahlbrewski – a Harpoon Brewery custom, unfiltered Pale Ale. Dedicated to giving back, Wahlburgers is active in every community it serves. Open daily for lunch and dinner, Wahlburgers offers full-service dining, counter service, take out and a full-service bar. For locations and more information visit wahlburgersrestaurant.com.
About Impossible Foods
Based in Redwood City, Calif., Impossible Foods makes delicious, nutritious meat and dairy products directly from plants -- with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., formerly a biochemistry professor and Howard Hughes Medical Institute investigator at Stanford University. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek and Open Philanthropy Project.
Allied Integrated Marketing (on behalf of Wahlburgers)
Ken Langdon / Nyrie McKenzie, [email protected]
Jessica Appelgren, [email protected]