Wanna Joga? Silver Jeans Co. launches innovative new fabric to bridge the gap between fashion and comfort

Jun 16, 2014, 11:00 ET from Silver Jeans Co.

LOS ANGELES, June 16, 2014 /PRNewswire/ -- Silver Jeans Co.™, the Canadian-based company that has gained a reputation for well-fitting jeans, is pleased to announce the launch of its newest innovation in denim fabric technology: Joga Jeans™. A hybrid weave that is part denim part sweatpants, Joga Jeans™ embody the heart and soul of the iconic 5-pocket jean on the outside with freedom and movement of sweatpants on the inside. The ultimate performance jean, Joga Jeans™ are ultra soft and comfortable, yet have the finish and durability of denim.

Silver Jeans Co.™ crafted a radical unisex fabric made with a unique double-faced super stretch weave; the top is woven like traditional denim and underneath is a plush knit. This revolutionary fabric technology has unparalleled recovery allowing the jean to move with your body without bagging out. Styles are finished with Silver Jeans Co.™ signature washes and trims giving them the durability of a jean, but thanks to the fabric technology, are still soft and comfortable.

Silver Jeans Co.™ Joga Jeans™ will launch in the women's popular Aiko fit, to flatter a balanced waist to hip curve. Aiko Joga Jeans™ boast a rich dark wash for a classic, clean look.

Men's Joga Jeans™ will debut in the new Allan fit. A classic fit with a slim leg opening, Allan Joga Jeans™ are finished in a vintage inspired medium wash with light distressing. 

Joga Jeans™ will retail $78-88. Silver Jeans Co.™ will launch a major advertising campaign in August with ads in People Style Watch, InStyle and Nylon featuring kitschy tagline, Wanna Joga?

About Silver Jeans Co.™

Silver Jeans Co.™ is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years. In 1991, Michael Silver parlayed the family's vast denim experience into its own branded label and created Silver Jeans Co.™. Over the past 20 years, Silver Jeans Co.™ has become known by its devotees as the must-have brand for those who demand a perfect fit from their jeans. Silver Jeans Co.™ products are sold in the US at independent retailers such as M. Fredric, specialty chains such as Buckle and major department stores such as Nordstrom, Macy's and Dillard's. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops and $89-119 for outerwear.

SOURCE Silver Jeans Co.