According to a new market research report "Web Content Management Market by Solution, Service, Deployment, User type, Industry, and by Region (North America, Europe, Asia-pacific, Middle East and Africa and Latin America) - Global Forecast to 2021", published by MarketsandMarkets, the WCM Market is expected to grow from USD 3.89 Billion in 2016 to USD 8.25 Billion by 2021, at a CAGR of 16.2% during the forecast period.
The WCM market is growing progressively and has been adopted by businesses for better website management and web-based marketing. The continuous developments in this technology and its solutions have also encouraged various industries to adopt WCM solutions and services.
Rising need for web experience management solution is driving the WCM market
There has been rise in the adoption of WCM solutions such as web experience management, mobile and social content management, and content analytics among businesses.
The companies are adopting web experience management solutions for dashboard facilities, intranet and extranet portals, and content application. Many companies use web experience management solutions to provide a better website experience to their regular customers as well as to potential customers.
Rising need for implementation services is driving the WCM service market
WCM solutions have been implemented by businesses for their marketing endeavors due to which services such as training and support, and implementation services are demanded. The implementation services that WCM solution vendors offer to enterprises and SMEs help them in proficient implementation and installation of WCM software within the organizations. These services are provided by technically expert people, who help in smooth system integration.
North America is expected to adopt WCM solutions and services considerably in 2016
The North American region has been a predominately concerned market toward the adoption of WCM solutions and services. The high adoption of digital technology among hospitality industry is helping the WCM market to grow in North America. Moreover, in this region, especially in the U.S. and Canada, verticals such as education and healthcare are using WCM significantly for marketing and online web management.
The Web Content Management Market consists of major players such as OpenText (Canada), IBM (U.S.), Adobe Systems (U.S.), Oracle (U.S.), SDL (U.K.), Microsoft (U.S.), Sitecore (Denmark), Episerver (U.S.), Acquia (U.S.), and EMC (U.S.).
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