Webinar To Explore What Health Plans Need To Know About Private Exchanges

BROOKFIELD, Wis., April 2, 2014 /PRNewswire/ -- Connecture, Inc., the leading provider of Web-based information systems used to create health insurance marketplaces, today invited health plans to join them in an interactive webinar. "Tomorrow's Consumer - One Marketplace" will look at the opportunities, challenges and strategies available to health insurance providers as employers increasingly look to private exchanges as a mechanism for delivering employees' health benefits.

"With predictions calling for some 30 million Americans to enroll in health plans through private exchanges by 2017, the question for most health plans is no longer whether to offer a private exchange solution, but how to do so most effectively," said Sarah Rodehorst, senior director of market development at Connecture. "In this webinar, we'll discuss the opportunities associated with private exchanges and the merits of a 'one-marketplace' approach that enables health plans to utilize existing online assets, keep costs in check and provide employers with a platform that empowers their employees to confidently select and enroll in the right plan."

Rodehorst will present the webinar with Christopher Neuharth, director of user experience at Connecture, who will offer insights gained in the company's ongoing research into how consumers buy health insurance online – information Connecture's developers use to make decision-support tools that dramatically simplify the health insurance purchasing process.

Relevant details include:

• Session: "Tomorrow's Consumer - One Marketplace"
• Date: Thursday, April 3, 2014 at 1 p.m. EDT
• Speakers: Christopher Neuharth, director of user experience at Connecture, and Sarah Rodehorst, senior director of market development at Connecture
• Where: Attendees are invited to register for the webinar by visiting this link: https://www2.gotomeeting.com/register/886171234

"There's a lot of hype in the marketplace and misconceptions about the various flavors of private exchanges now available," added Rodehorst. "Our goal in this webinar is to give health plans an unvarnished and frank assessment of the options now available, as well as insights they can use in their efforts to develop and act on an effective private exchange strategy."

For more information, contact [email protected] or phone 262-432-8282. 

About Connecture
Connecture is the leading provider of Web-based information systems used to create health insurance marketplaces and exchanges. Its industry-proven solutions enable consumers – both over and under age 65 – employers and brokers to more easily shop for, purchase and renew health insurance while minimizing back-office administrative expenses for health plans. Connecture's solutions include a wide range of proven distribution platforms for the commercial insurance industry and the public sector and are provided to health plans, state insurance marketplaces, the federal government, private exchanges and insurance brokers. More than 33 million Americans shop for their health insurance through systems built by Connecture, and more than half of the nation's 20 largest plans rely on them to sell, administer and manage their plans and products effectively. For more information, visit www.connecture.com.

Media Contact:
Ken Phillips
Davies Murphy Group
Ph. 781.418.2437
[email protected]

Photo - http://photos.prnewswire.com/prnh/20120612/NE23340LOGO

SOURCE Connecture, Inc.