NEW YORK, Sept. 15, 2015 /PRNewswire/ -- Yesterday, Lane Bryant, the nation's leader in fashion for women sizes 14 to 28, celebrated the debut of the brand's newest Fall '15 campaign, #PlusIsEqual. The comprehensive advertising message unveiled nationwide and included a rally in the heart of Times Square, featuring TV personalities Brad Goreski and Wendy Williams, American Track and Field Athlete Amanda Bingson, the Brooklyn United Marching Band, and famed dance group Pretty Big Movement.
Joined by campaign models Ashley Graham, Candice Huffine, Precious Victoria Lee, Justine Legault, Sabina Karlsson, and Georgia Pratt-Wendy Williams and Brad Goreski lent their powerful voices in promoting fashion equality during New York Fashion Week. Additionally, in setting the impacting tone, talented dance group, Pretty Big Movement performed several choreographed pieces while the Brooklyn United Marching Band closed the spectacular event.
Linda Heasley, Lane Bryant CEO and President stated: "110 years ago Lane Bryant was created to offer 'our size women' fashionable well-made clothing. Traditional department and specialty stores simply didn't stock them in any depth so these women's needs were not being met. What is amazing is that over a century later, most retailers still offer extremely limited options to our customer so we're as relevant a brand now as we were when we were first founded. Though 67% of women range in size 14-24, the media still fails to represent them. The inequality exists and we're continuing to balance the equation. Plus is Equal. Our women are not only equal they are sexy and fabulous!"
The #PlusIsEqual campaign, created by branding creative agency- Laird+Partners, kicked off with a series of TV ads and photographs featuring top models Candice Huffine, Ashley Graham, Precious Victoria Lee, Georgia Pratt, Justine Legault and Sabina Karlsson, dressed in the brand's, beautifully designed Fall '15 collection. "Size shouldn't matter when you're talking about a woman who just wants to be fashionable," said Ashley. Candice also added: "We're proud, strong, fashion forward, stylish...same as anyone else, with extra curves."
Find out more at www.lanebryant.com, and join the conversation with the hashtag #PlusIsEqual:
Link to Campaign Video: https://app.box.com/s/rwrrs73ct6s5gh8vi7tw0pj67hxia6wl
Link to Campaign Images: https://app.box.com/s/80qwd4vx9decassqolp31ufu13gwff6q
Link to Event Images: https://app.box.com/s/70v409yj28yn030ea6nzeo41z13wcq9d
Lane Bryant® is the nation's leader in women's fashion sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
SOURCE Lane Bryant